Tuesday 18 October 2011

Marketing Daily - Branson on Virgin bank and ethics; Sony, Tesco, Microsoft, Bmi, Vodafone, Thomson Holidays

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Branson puts ethics at core of Virgin bank plan
Loulla-Mae Eleftheriou-Smith,
18 October 2011
 

Virgin founder Sir Richard Branson has promised to place ethics at the...

Sir Richard Branson: 'The public is crying out for a really good, honest bank'
 
 
Sony shifts Christmas adspend to radio and online
Matthew Chapman,
18 October 2011
 

Sony is moving investment from TV advertising into radio and online media...

Sony
 
 
Tesco lettuce ad challenged by Sainsbury's
Matthew Chapman,
18 October 2011
 

Sainsbury's has picked a fight with rival Tesco over the alleged freshness...

Lettuce: Sainsbury's complaint about Tesco ad
 
 
Microsoft unveils first cross-brand 'umbrella' campaign
Sarah Shearman,
18 October 2011
 

Microsoft is launching its debut umbrella marketing campaign, featuring a range of...

Microsoft: featuring Windows 7, Xbox and Office in the same ad
 
 
Bmi ends sponsorship of England rugby team
John Reynolds,
18 October 2011
 

Airline bmi is to end its sponsorship of the scandal-hit England rugby...

Bmi: airline will not renew its sponsorship deal with the RFU
 
 
Thomson targets gains with early £5m ad campaign
Loulla-Mae Eleftheriou-Smith,
18 October 2011
 

Thomson Holidays, the TUI UK & Ireland-owned brand, is to break from...

Thomson: bringing forward traditional New Year ad campaign
 
 
Vodafone supports Freebee Rewardz with £3m campaign
Sarah Shearman,
18 October 2011
 

Vodafone is supporting the launch of its rewards scheme with a £3m...

Vodafone: launches 'rewardz' programme
 
 
Disney seals Xbox 360 tie-up for game launch
Sarah Shearman,
18 October 2011
 

Disney UK and Microsoft are embarking on an eight-month partnership to support...

Disney seals Xbox 360 tie-up
 
 
'Big six' energy brands to write to consumers with money saving tips
Loulla-Mae Eleftheriou-Smith,
18 October 2011
 

The "big six" energy firms - British Gas, npower, E.ON, EDF, Scottish...

Energy: 'big six' under pressure to inform customers about the best deals
 
 
 
Also in the News
 
EDF Energy looks to London 2012 for brand boost
Matthew Chapman,
18 October 2011
 
BlackBerry brand takes battering, search data suggests
Matthew Chapman,
18 October 2011
 
Starbucks and Apple team up in music and book venture
John Reynolds,
17 October 2011
 
Asda and Morrisons resort to giveaway promos
Loulla-Mae Eleftheriou-Smith,
17 October 2011
 
 
 
Blogs
 
 
Amazon Kindles a Fire
Iremonger
 

People talk about Amazon’s new colour table, the Fire (just released in the...

 
 
Steve Jobs understood people, not computers.
CHRIS BARRACLOUGH
 

There will be many people writing about the beautifully designed technology Steve Jobs brought us. But for me the...

 
 
British men don?t get fashion
Nicola Clark
 

Sweeping statement, Horribly old-fashioned assumption, Downright rude? A combination of all three possibly? Whether...

 
 
BA needs to find its chocolate pudding
rachel barnes
 

The new BA ads 'To fly. To serve' have no doubt divided opinion. From my...

 
 
Do you have a better browser at home than at work?
Nicola Clark
 

If you answered yes to that question, then according to Bonin Bough, PepsiCo's global director...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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