| The role of social media in brand storytelling | | Gemma Went | | 18 October 2011, 10:33AM |  Brand storytelling is a bit of a buzzword right now. You can't read a magazine, blog or agency website without it cropping up in some form or other. I guess it's not rocket science; people love stories. When they resonate, we connect with them, we remember them with ease and we pass them on. Looking at these potential outcomes, it's no wonder brands and marketers are keen to understand how to create brand stories that give them these types of results.
| | | | The splintering of the mobile industry | | Jon Michael Bishop | | 18 October 2011, 9:23AM |  Since the launch of the G1 in 2008, it looked like the mobile device industry was a two horse race with iOS and Android, uh-humm, streaking ahead of everyone else. This all changed with two big industry announcements: Google buying Motorola's mobility division and Amazon launching the Kindle Fire. In two foul drops of a press release, my dreams of a world where all devices worked together seamlessly regardless of the operating system or manufacturer were shattered as I was reminded that there is no section covering 'playing nicely together' in the capitalist's handbook.
| | | | Dislike: Facebook's failures, criticisms and missteps [infographic] | | Dan Leahul | | 18 October 2011, 9:11AM | If you're a Facebook user, and there's about a 1-in-6 chance that you are, there's little doubt you have experienced at least one "Facebook-stential" crisis already. We've all been there?with cursors lingering tantalisingly over the delete-account button and minds relishing over books unread, afternoons unsquandered and privacy relinquished?while sitting in our pants contemplating "Why?" in the eerie-2 a.m. MacBook glow. No? Maybe just me then. | | | | Tracing the roots of #OccupyWallStreet from a single tweet | | @gordonmacmillan | | 18 October 2011, 8:31AM |  Digital marketing agency iCrossing has done some interesting analysis looking at where the Occupy Wall Street movement came from and how it spread. It found that its roots were deeply embedded in the emerging social media culture and that each instance of the movement initially emerged online.
| | | | | | | New cooking app lets you scroll through a recipe without touching the screen | | Jennifer Whitehead | | 17 October 2011, 2:17PM |  If you were to invent a way of sharing recipes and cooking techniques from scratch today, it's unlikely that what you'd come up with is a traditional cookery book.
Instead you’d probably look at creating an app, possibly incorporating video as well as text, and you'd probably want it to have some way where you could flick through the stages of a recipe without requiring you to get your floury, buttery fingers all over your shiny touchscreen. | | | | | | | Google what? Google shuts down Google Buzz | | Polly Becker | | 17 October 2011, 10:42AM | Do you remember Google Buzz? Did you use it. No of course you didn’t. Google has quietly announced it is to shut down its already forgotten Buzz project, which it launched back in February 2010, and focus its attention on Google+. | | | | Social Media requires a different perspective on talent | | Felix Wetzel | | 17 October 2011, 10:37AM | With social media becoming so influential and spreading throughout all the different business functions and applications, companies will require more and more people with deep social media understanding. Or as Brian Halligan, the CEO of Hubspot, said: “if you change your approach, you also need to change your team.” | | | | As BlackBerry offers free apps, outage reportedly made roads dramatically safer | | @gordonmacmillan | | 17 October 2011, 9:55AM |  As news breaks that Blackberry plans to offer users free apps to make up for last week’s outage, but no compenstation, there was a reported dramatic fall in the number of traffic accidents in the United Arab Emirates that has been directly linked to the three-day disruption in BlackBerry services.
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