Friday 21 October 2011

Marketing Daily - Who do you think should be crowned Brand of the Year 2011?; plus John Lewis, T-Mobile, Heineken, and Royal Mail

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Who do you think should be crowned Brand of the Year?
Simon Kershaw,
21 October 2011
 

Brand of the Year is as much about the year as the...

Brand of the Year 2011: Marketing readers pick the shortlist for this year's accolade
 
 
John Lewis to offer free Wi-Fi in all stores
Matthew Chapman,
21 October 2011
 

John Lewis claims it is going to become the first retailer to...

John Lewis: aims to offer free Wi-Fi access in all its stores
 
 
Google+ nears brand pages launch
Sarah Shearman,
21 October 2011
 

Google has taken a step closer to opening up its social networking...

Google+: readies brand pages
 
 
Will product placement take branded content to the next level?
David Benady,
21 October 2011
 

The relaxation of rules regulating branded content on TV means that product...

Maybelline - Channel 4 partnership
 
 
T-Mobile's top marketer departs following Everything Everywhere restructure
Sarah Shearman,
21 October 2011
 

Lysa Hardy, T-Mobile's marketing head, has left the company following a recent...

Everything Everywhere: restructure sees departure of T-Mobile marketerLysa Hardy
 
 
Radox in first brand extension under Unilever ownership
Loulla-Mae Eleftheriou-Smith,
21 October 2011
 

Unilever UK is launching a new line for its recently acquired home...

Radox Spa: new range from Unilever
 
 
Heineken rugby sponsorship hits 20 years and £100m
Gemma Charles,
21 October 2011
 

Heineken is extending its status as official beer supplier and worldwide partner...

Heineken: 'the entrance' by W+K Amsterdam
 
 
 
Also in the News
 
Sustainability: The search for a clearer footprint
Elisabeth Jeffries,
21 October 2011
 
Royal Mail control of direct mail prices worries DMA
Daniel Farey-Jones,
21 October 2011
 
Wilkinson Sword backs Movember for third time
Loulla-Mae Eleftheriou-Smith,
21 October 2011
 
 
 
Blogs
 
 
Now’s the time to start your new agency
CHRIS BARRACLOUGH
 

There is no better time than to launch a new agency than during a recession. Property, equipment and people are...

 
 
Amazon Kindles a Fire
Iremonger
 

People talk about Amazon’s new colour table, the Fire (just released in the...

 
 
Steve Jobs understood people, not computers.
CHRIS BARRACLOUGH
 

There will be many people writing about the beautifully designed technology Steve Jobs brought us. But for me the...

 
 
British men don’t get fashion
Nicola Clark
 

Sweeping statement, Horribly old-fashioned assumption, Downright rude? A combination of all three possibly… Whether...

 
 
BA needs to find its chocolate pudding
rachel barnes
 

The new BA ads 'To fly. To serve' have no doubt divided opinion. From my...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Ecommerce Marketing Executive, Future Publishing £competitive + excellent benefits, Bath

Fundraising Marketing & Development Manager, British Heart Foundation c£40,000 + benefits, London

Account Director, London, Dynamic New Alliances £45K, Central London

Marketing Manager, Badenoch & Clark £200 - £225 per day, City of London

Marketing Effectiveness Manager, Jarlett de Grouchy £55000 - £60000 per annum + Package, Surrey

Recruitment Consultant - Marketing, Fabric £25-32k base + bonus + benefits, Soho

UI Digital Designer - London - £65k, Zebra People £60000 - £65000 per annum + excellent benefits, City of London

Senior Designer / Creative, £50k, MODA consult £50k + excellent benefits, Central London

Email Executive, Michael Page Marketing £16000 to £20000 per annum, Cheshire

Account Executive, Michael Page Marketing £18000 to £24000 per annum, London

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