Wednesday 26 October 2011

The Wall > Facebook initiative launches to support UK flood victims, BBC News gets editors tweeting and puts an end to auto tweets, Twitter adds timeline features

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Facebook intiative launches to support UK flood victims
Sarah Shearman
26 October 2011, 2:01PM

As rain lashes and floods hit the UK, Facebook is being leveraged to support those at risk and suffering the affects of flood, in a bid to prevent a repeat of the devastation cause when they hit the UK in 2007.

BBC News gets editors tweeting and puts an end to auto tweets
@gordonmacmillan
26 October 2011, 10:15AM

Back in May the New York Times put real people behind Twitter feed as an experiment to see what would happen. It only tried it for a while before it reverted to mostly auto tweets, which is what many news organisations do including the BBC. Until now that is.

Twitter Adds New Timeline Features To Add Context
Will Francis
26 October 2011, 9:12AM

Twitter have launched a new feature this morning which adds even more context to tweets. Since #newtwitter launched a year ago, the micro-blogging network has been building on the original simplicity of 140-character posts to provide context of conversations and media contained in tweets.

Twitter teams up with the X Factor to allow fans to tweet their votes
@gordonmacmillan
26 October 2011, 8:33AM

This could be huge and a great move for Twitter and TV alike. Twitter has teamed up with Fox and the X Factor USA and starting next week it will allow fans of the show to vote for their favourite acts via Twitter.

Two billion minds. One digital campaign
Jeremy Garner
25 October 2011, 3:40PM

According to the UN's telecommunications agency, The ITU, the number of worldwide internet users has reached over two billion people. Just imagine how many slices of cheese on Ryvita that lot gets through.

Stop, you've been tweeting all wrong. This is how you do it
@gordonmacmillan
25 October 2011, 2:05PM

Very interesting post from Dan Zarrella who has been analysing where in a tweet is the best place to put the all important link. Will it be a surprise to learn that we have all been putting it in the wrong place?

Social media can help double the amount of votes in an election race, says study
Dan Leahul
25 October 2011, 11:51AM

Politicians up for election are well served by having a Twitter or Facebook account, according to a new study, which found the use of social media during an election race can double the amount of votes candidates receive.

Mobile Search - the next frontier?
Fadi Shuman
25 October 2011, 10:36AM

A recent study commissioned by Barclays Corporate found that almost 63% of all mobile owners use their device during the online purchase process at present but that this still accounts for just 5% of total ecommerce spend (£26bn) for 2011.

The most valuable digital consumers [infographic]
Dan Leahul
25 October 2011, 9:29AM

Parents tend to be the "most valuable" consumers for advertisers on a social media level, while teenagers are the most prolifically engaged mobile users, according to a study by Nielsen, which highlights digital consumer behaviours and consumption patterns.

Occupy Wall Street plans TV ad campaign after raising money online
@gordonmacmillan
25 October 2011, 8:15AM

It might only be a YouTube ad at the moment seen by around 80,000 but the Occupy Wall Street movement, which has flourished via social media, is working to get an on national TV in the US. It has raised the cash through crowdsourcing with San Francisco-based digital advertising start-up called LoudSauce.

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