Latest news | | | | | | Media agency PHD and Global Radio were tonight's (27 Oct) big winners at this year's Media Week Awards held at London's Grosvenor House. | | | | | | | The country will enter another a recession as a result of plunging consumer confidence, the GfK NOP Consumer Confidence Index suggests. | | | | | | | Heineken has appointed My Agency to handle the ad account for its premium Czech beer brand, Kru?ovoice. | | | | | | | Ipsos' half a billion pound acquisition of Synovate from Aegis could be seen as a risk in these difficult economic times but, says Ipsos MORI chief executive Ben Page, "it's a risk worth taking". | | | | | | | WPP has reported a 9% growth in revenue to £2.4bn for the third quarter in today's trading update. | | | | | | | Lufthansa, the German airline group, is in talks with potential buyers for its loss-making carrier BMI and could sell it by the end of the year, according to reports. | | | | | | | GMG Radio's CEO Stuart Taylor talks to Media Week about the current radio renaissance and its ability to produce creative content. | | | | | | | Kraft, the owner of Cadbury and brands such as Kenco, Dairylea, Green & Blacks and Maxwell House, has undergone a subtle change in its marketing strategy in recent times. Marketing visited its worldwide centre for coffee R&D to find out more. | | | | | | | Steve Spring leaves Future after five years and Mars global marketer Jenny Ashmore moves to Yell, all in BR's round-up of this week's people moves in advertising, marketing and media. | | | | Rajar Q3 | | | | | | GMG Radio's Smooth Radio and Real Radio and Absolute Radio's Absolute 80s have reported the highest gains in audience of the major national commercial radio brands. | | | | | | | Global Radio's Capital has once again taken the top spot in London replacing an underperforming Magic 105.4, which lost 12.8% of its audience, according to the latest Rajar figures. | | | | | | | Digital's share of radio listening has hit its highest level to date at 28.2%, according to the third quarter Rajar figures. | | | | | | | Smooth Radio and the Real Radio network have reported their highest-ever weekly reach in Q3 2011. View the full table of results here. | | | | Opinion | | | | | | Chinese brands need to better understand the benefits of market insight and competition before they can succeed globally, writes Jeremy Rainbird, CEO, Addiction Worldwide. | | | | | | | This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis. | | | | Intelligence | | | | | | This month's profit warning highlights an obsession with legacy brands, writes Nick Hughes. | | | | | | | Is micro-targeting effective or overly complicated, Alasdair Reid asks | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | | | | |
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