| CMOs unprepared to handle digital data explosion | | Emily Tan | | 13 October 2011, 10:45AM |  While most of the world’s top marketing executives acknowledge a critical shift in the way they engage with their customers, many question their organisations’ ability to manage the change, a study by IBM has found.
| | | | Blanket bans on social media is not the answer | | Nick Morse | | 13 October 2011, 9:43AM | News that a large proportion of UK businesses are clamping down on the use of social media channels like Facebook and Twitter in response to perceived security threats is sadly typical of the knee-jerk reaction most companies have when it comes to their internet security. | | | | Google progammer lets rip at Google+, calls platform a "pathetic afterthought" | | @gordonmacmillan | | 13 October 2011, 8:41AM |  Well known Google progammer and blogger Steve Yegge has posted a long rant about Google’s failures concerning its social network Google+, which he has described as a “pathetic afterthought”. Yegge posted the piece on Google+ and had intended it to be an “internal post, visible to only Google staff, but mistakenly posted it so that it was visible for everyone to see. Then he left it up.
| | | | | | | | | | Twitter suffers market share drop in the UK | | @gordonmacmillan | | 12 October 2011, 11:45AM |  Twitter has suffered a market share drop in the UK according to data from Experian Hitwise. In its latest UK Search Engine and Social Analysis it says that Twitter suffered a market share loss, falling from 3.87 to 3.40%, significant?
| | | | Why internet video was born to be social media marketed | | Andy Havard | | 12 October 2011, 11:32AM |  Online video is one of the web’s most engaging forms of media. Billions of videos are being watched each and every day from all across the world. The popularity of internet video has never been missed by online marketers who are always trying to push their goals through the use of online video.
| | | | Walmart and Facebook in joint venture to offer local ads | | Dan Leahul | | 12 October 2011, 9:03AM |  Two of world's biggest corporations have launched a joint web-venture that will allow users to search store-specific promotions across Walmart's 3,500+ US retail locations through a customizable Facebook app.
Walmart's 9.4m Facebook fans will be able to search the store nearest them and find deals on everything from LED TVs to Halloween candy. Promotions will be at store-level, so local events will dictate "rollback alerts" sent to app users, from football matches to inclement weather. | | | | How to really fail in a crisis Blackberry style | | @gordonmacmillan | | 12 October 2011, 8:49AM |  If you have a Blackberry you probably haven’t had much in the way of service in the last couple of days. There are headlines like ‘BlackBerry users angry at failure’, BlackBerry service disrupted on 4 continents and Blackberry’s message goes missing across the web. It started early on Monday came back briefly and then was gone again for all of Tuesday and still today.
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