Monday, 17 October 2011

Marketing Daily - Starbucks and Apple team up for entertainment venture; plus Morrisons, YouTube, McDonald's, and Yeo Valley

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Starbucks and Apple team up in music and book venture
John Reynolds,
17 October 2011
 

Starbucks is teaming up with Apple to launch a digital initiative called...

Starbucks: offers James Morrison iTunes download
 
 
Asda and Morrisons resort to giveaway promos
Loulla-Mae Eleftheriou-Smith,
17 October 2011
 

Asda and Morrisons have unleashed new offensives in the war to attract...

Morrisons: rolls out 'Millions' competition
 
 
YouTube to launch music marketing offering
Sarah Shearman,
17 October 2011
 

YouTube is launching a "Merch Store", which allows artists to sell merchandise,...

YouTube: launches Merch Store
 
 
Premium travel operator Western & Oriental in brand refresh
Loulla-Mae Eleftheriou-Smith,
17 October 2011
 

Western & Oriental, the luxury tour operator, has overhauled its brand logo...

Western & Oreintal: launches rebrand campaign
 
 
Nokia seeks brand tie-ups with NFC platform launch
Matthew Chapman,
14 October 2011
 

Nokia is embarking on a major Near Field Communication (NFC) drive with...

Nokia: launches NFC Hub to encourage brands to adopt the swipe technology
 
 
Google and Citizens Advice Bureau launch internet safety campaign
Sarah Shearman,
17 October 2011
 

Google has teamed up with the Citizens Advice Bureau for a campaign...

Google: runs 'good to know' scheme in partnership with the Citizens Advise Bureau
 
 
 
Also in the News
 
McDonald's goes back to basics with musical TV ad
Sara Kimberley,
17 October 2011
 
Yeo Valley's The Churned fails to make a splash in singles chart
Sara Kimberley,
17 October 2011
 
Betfair pushes casino offering with Will Greenwood
Sara Kimberley,
17 October 2011
 
 
 
Blogs
 
 
Amazon Kindles a Fire
Iremonger
 

People talk about Amazon’s new colour table, the Fire (just released in the...

 
 
Steve Jobs understood people, not computers.
CHRIS BARRACLOUGH
 

There will be many people writing about the beautifully designed technology Steve Jobs brought us. But for me the...

 
 
British men don’t get fashion
Nicola Clark
 

Sweeping statement, Horribly old-fashioned assumption, Downright rude? A combination of all three possibly… Whether...

 
 
BA needs to find its chocolate pudding
rachel barnes
 

The new BA ads 'To fly. To serve' have no doubt divided opinion. From my...

 
 
Do you have a better browser at home than at work?
Nicola Clark
 

If you answered yes to that question, then according to Bonin Bough, PepsiCo's global director...

 
 
 
 
 
 
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