Thursday 27 October 2011

Marketing Daily - Where did it all go wrong at Premier Foods?; plus Kleenex, Puma, Samsung, and Kodak

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Where did it all go wrong at Premier Foods?
Nick Hughes,
27 October 2011
 

This month's profit warning highlights an obsession with legacy brands, writes Nick...

Premier Foods: in crisis
 
 
Muller's Lee Rolston on getting consumers talking about the yoghurt categorty
John Reynolds,
27 October 2011
 

Lee Rolston, marketing director of Muller, is proud of the brand's unusual...

Lee Rolston: marketing director of Muller
 
 
UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign
Sarah Shearman,
27 October 2011
 

Martha Lane Fox, the UK's 'digital champion', has urged consumer brands to...

Martha Lane Fox
 
 
Kleenex teams up with Ronnie Ancona to cheer up cold suffers
Sarah Shearman,
27 October 2011
 

Kleenex is undertaking a novel marketing wheeze with impressionist Ronnie Ancona, who...

Ronnie Ancona: fronts Kleenex campaign
 
 
Puma signs another Man City star
John Reynolds,
27 October 2011
 

Puma has added Manchester City star Yaya Touré to its stable of...

Puma: signs Manchester City star Yaya Touré
 
 
Ricoh eyes growth with camera push
Matthew Chapman,
27 October 2011
 

Ricoh, the electronics and office equipment maker, has earmarked its camera ranges...

Ricoh GXR: readies camera push
 
 
 
Also in the News
 
Sony buys out Sony Ericsson
John Reynolds,
27 October 2011
 
Brand Health Check: Kodak
Matthew Chapman,
27 October 2011
 
Samsung partners ESPN for ad-funded sports series
Matthew Chapman,
26 October 2011
 
 
 
Blogs
 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
Is client servicing a dying art?
Heather Westgate
 

'People buy people' the saying goes. This is as relevant in the world of marketing...

 
 
Is Facebook the Infernos of social media?
Nicola Clark
 

The Facebook backlash has begun. Respected software analyst Ray Wang has called the social media...

 
 
Now’s the time to start your new agency
CHRIS BARRACLOUGH
 

There is no better time than to launch a new agency than during a recession. Property, equipment and people are...

 
 
Amazon Kindles a Fire
Iremonger
 

People talk about Amazon’s new colour table, the Fire (just released in the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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