Monday 31 October 2011

Marketing Daily - John Lewis to push British credentials with product stamps; plus Groupon, Coca-Cola, Nationwide, and GoCompare

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
John Lewis to mount 'buy British' push
Matthew Chapman,
31 October 2011
 

John Lewis will mark all products sourced in Britain with a Union...

John Lewis: 'always a woman' campaign
 
 
Groupon launches TV ads ahead of IPO
Sarah Shearman,
31 October 2011
 

Groupon, the online group buying service, has ramped up its marketing efforts...

Groupon: unveils first UK TV ads
 
 
Coke extends PlayStation partnership with on-pack promotion
Loulla-Mae Eleftheriou-Smith,
31 October 2011
 

Coke Zero, the zero-calorie Coca-Cola variant, is extending its partnership with Sony...

Coke Zero: launches PlayStation on-pack promotion
 
 
Ferrero ditches stuffy ambassador image
John Reynolds,
31 October 2011
 

Ferrero, the maker of Ferrero Rocher, is undergoing a new UK strategy...

Ferrero: updates UK TV strategy with ad by Rainey Kelly Campbell Roalfe/Y&R
 
 
YouTube signs up Madonna and Wall Street Journal for channels venture
Sarah Shearman,
31 October 2011
 

YouTube is making a further push into professional content with the launch...

YouTube: ramping up content
 
 
 
Also in the News
 
ITV signs Nationwide for first Coronation Street product placement deal
Mark Banham,
31 October 2011
 
GoCompare beheads Gio Compario for Halloween
Sara Kimberley,
31 October 2011
 
The ads that Jim fixed
Sara Kimberley,
31 October 2011
 
 
 
Whitepapers
 
 
 
 
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