Monday, 24 October 2011

Campaign Daily Fix - WPP, SapientNitro, Fujifilm, Ginger Joe, The X Factor

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Latest News
WPP ups investment in Chinese digital sector
by Daniel Farey-Jones,
24 October 2011, 10:25AM
WPP ups investment in Chinese digital sector
WPP has increased its investment in Leading Smart Holdings, a British Virgin Islands company with a controlling interest in the parent company of Moment Systems, a digital advertising measurement firm in China.
SapientNitro expands creative department
by Sara Kimberley,
24 October 2011, 11:57AM
SapientNitro expands creative department
SapientNitro has hired Thomas Moeller as creative director and Stephen Worley as director moving image.
Fujifilm continues biggest-ever campaign to boost Christmas sales
by Sara Kimberley,
24 October 2011, 09:36AM
Fujifilm continues biggest-ever campaign to boost Christmas sales
Fujifilm is rolling out the third phase of its largest advertising campaign to date in the run-up to Christmas.
Ginger Joe kicks off £2m campaign
by Daniel Farey-Jones,
24 October 2011, 12:50PM
Ginger Joe kicks off £2m campaign
Ginger Joe, the alcoholic ginger beer brand, has stepped up its launch drive with a £2m ad campaign in outdoor, press and online.
X Factor audience continues to trail 2010 figures
by Maisie McCabe,
24 October 2011, 09:20AM
X Factor audience continues to trail 2010 figures
'The X Factor' was watched by a peak audience of 11.2 million on Saturday night, down from 13.7 million for the same episode last year.
Latest Work
Private View: Jon Williams and Ajaz Ahmed
21 October 2011, 09:00AM
Private View: Jon Williams and Ajaz Ahmed
With work from Doritos and Pepsi Max, Sky Bet, Audi, the Male Cancer Awareness Campaign, Fox and Coca-Cola.
Betfair 'casino in your livingroom' by Big Al's Creative Emporium
20 October 2011, 09:11AM
Betfair 'casino in your livingroom' by Big Al's Creative Emporium
Will Greenwood and Michael Vaughan star in the new Betfair TV ad.
Thomson Holidays 'quality time' by BMB
19 October 2011, 04:38PM
Thomson Holidays 'quality time' by BMB
TUI UK & Ireland is launching its biggest-ever brand campaign for Thomson Holidays, with a 90-second ad during this weekend's X Factor (22 October).
GHD 'Scarlet Collection' by RKCR/Y&R
19 October 2011, 03:20PM
GHD 'Scarlet Collection' by RKCR/Y&R
Rainey Kelly Campbell Roalfe/Y&R has created print work for GHD, the hair-styling brand, featuring Katy Perry for the launch of its Scarlet Collection.
Also in the News
Guardian hit by 9,000 daily circulation fall
by John Reynolds, 24 October 2011, 09:58AM
Radox in first brand extension under Unilever ownership
by Loulla-Mae Eleftheriou-Smith, 21 October 2011, 11:35AM
Nick Clegg appointing seven special advisers to bolster Whitehall links
by Matt Cartmell, 24 October 2011, 10:20AM
Aloft Hotels brings music campaign to the UK
by Loulla-Mae Eleftheriou-Smith, 24 October 2011, 10:30AM
Tesco cuts non-food roles after disappointing sales
by Matthew Chapman, 24 October 2011, 10:15AM
Latest Blog Entries
Is Rupert Howell off to be chief 'old fart' at the RFU?
Jeremy Lee, 19 October 2011, 3:10PM
ADVERTISING THAT DOESN'T LET YOU SLEEP
Dave Trott, 18 October 2011, 4:10PM
A Mentors Eye View: NABS Fast Forward Week 6 - A Guest Post from Clive Baker
Pauline Naylor, 17 October 2011, 4:10PM
Like selling, but different
Steve Henry, 16 October 2011, 11:10PM
The Most Important Thing He's Ever Done
Lolly and Nat, 14 October 2011, 11:10PM
Shit, this is a good idea
Lolly and Nat, 14 October 2011, 7:10PM
More Blogs
Latest Jobs
Account Director, Entertainment Brands - ATL & Digital, £50k
£50k + benefits, West London
Digital Marketing Manager - Global Superbrand
£40000 - £45000 per annum + benefits + package, London
Graduate Copywriter
£15,000 + relocation, Cirencester
Designer
£30,000 - £35,000, Maidenhead, Berkshire
Junior Creative Team
Upto £25k each depending on experience., North West England
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