Monday 24 October 2011

Breaking news from Brand Republic - X Factor, The Guardian, Fujifilm, Race Online, Stefan Bardega

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Latest news
X Factor audience continues to trail 2010 figures
X Factor audience continues to trail 2010 figures
by Maisie McCabe
24 October 2011, 09:20AM
'The X Factor' was watched by a peak audience of 11.2 million on Saturday night, down from 13.7 million for the same episode last year.
Guardian hit by 9,000 daily circulation fall
Guardian hit by 9,000 daily circulation fall
by John Reynolds
24 October 2011, 09:58AM
The Guardian has lost an average of 9,000 copies off its headline daily circulation since last month's 20p cover price increase of its weekday issue, according to industry figures.
Fujifilm continues biggest-ever campaign to boost Christmas sales
Fujifilm continues biggest-ever campaign to boost Christmas sales
by Sara Kimberley
24 October 2011, 09:36AM
Fujifilm is rolling out the third phase of its largest advertising campaign to date in the run-up to Christmas.
Race Online 2012 unveils host of brand partners
Race Online 2012 unveils host of brand partners
by Sarah Shearman
24 October 2011, 09:02AM
Sky, Everything Everywhere, BBC, Three, Mecca Bingo, Lloyds, Microsoft, BT and the Post Office are among the brands supporting the Government's Race Online 2012 campaign to encourage 8.7 million members of the public to go online.
Bardega returns to Mediacom as head of mobile and innovation
Bardega returns to Mediacom as head of mobile and innovation
by Katherine Levy
21 October 2011, 03:25PM
Stefan Bardega has rejoined MediaCom full-time as the media agency's new head of mobile and innovation, six months after switching to a part-time role to launch his own company.
Future and Dennis reveal Apple Newsstand performance
Future and Dennis reveal Apple Newsstand performance
by Daniel Farey-Jones
21 October 2011, 03:08PM
Future has sold "hundreds of thousands of pounds" worth of content and recorded more than three million downloads via Apple's Newsstand, while Dennis has notched up more than one million downloads.
Opinion
Think BR: The battle for talent
Think BR: The battle for talent
by Paul Farrer
24 October 2011, 08:00AM
Increasingly high employee confidence in the marcomms industry can spell trouble for business owners who will need to work harder if they want to retain talent, writes Paul Farrer, chairman, Aspire Global Network.
Think BR: And the winner is... social video!
Think BR: And the winner is... social video!
by Luke Aviet
21 October 2011, 08:00AM
For the first time, the IAB adspend study includes a social video category, emphasising the format's importance as a bridge between mass reach display and data-driven performance, writes Luke Aviet, managing director Advertising UK, AOL Goviral.
Intelligence
Sustainability: The search for a clearer footprint
Sustainability: The search for a clearer footprint
by Elisabeth Jeffries
21 October 2011, 09:00AM
Sustainability is high on the corporate agenda, and with consumers demanding transparency, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries.
Are freesheets doing better than paid-for titles?
Are freesheets doing better than paid-for titles?
by Karl Marsden and Harry Owen
20 October 2011, 08:00AM
There is no longer a stigma attached to freesheets, which attract a more attractive readership than paid-for titles, experts from two leading London freesheets argue.
Also in the news
John Lewis to offer free Wi-Fi in all stores
by Matthew Chapman, 21 October 2011, 01:06PM
Ofcom launches consultation into media plurality
by Maisie McCabe, 21 October 2011, 02:09PM
BBC Worldwide appoints Channel 4 for VoD sales
by Maisie McCabe, 21 October 2011, 03:55PM
Bjorn Borg Underwear calls in Threestyle for UK sports PR drive
by Sara Luker, 21 October 2011, 12:55PM
G2 lands place on Coca-Cola shopper marketing roster
by Sara Kimberley, 21 October 2011, 11:53AM
From the blogs
Twitter and Facebook to get their own magazines
@gordonmacmillan
24 October 2011, 8:09AM
How consumers interact with brands on social media [inforgraphic]
Dan Leahul
24 October 2011, 7:21AM
GooHoo? Google in talks about buying Yahoo!
@gordonmacmillan
23 October 2011, 10:49AM
Blow gently on the whistle Mr Joubert
Ben Hughes
21 October 2011, 11:47PM
Mexi-kitsch
Greg Taylor
21 October 2011, 5:00PM
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