Monday 17 October 2011

Campaign Daily Fix - Yeo Valley, Betfair, Unicef, McDonald's, X-Factor viewing figures

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Latest News
Yeo Valley's The Churned fails to make a splash in singles chart
by Sara Kimberley,
17 October 2011, 12:38PM
Yeo Valley's The Churned fails to make a splash in singles chart
Yeo Valley's farming-inspired boy band, The Churned, has failed to top its original song, 'Rapp', in the UK Official Charts on Sunday, after debuting at a lowly 94.
Betfair pushes casino offering with Will Greenwood
by Sara Kimberley,
17 October 2011, 09:41AM
Betfair pushes casino offering with Will Greenwood
Betfair has launched a TV ad featuring former England rugby player Will Greenwood in his dressing gown.
Adland shows its support for Unicef famine appeal
by Sara Kimberley,
17 October 2011, 01:20PM
Adland shows its support for Unicef famine appeal
Fallon, Albion and Leo Burnett are among the UK advertising agencies backing Good for Nothing's 50/50 Make or Break campaign, as part of Unicef's famine relief for East Africa.
McDonald's goes back to basics with musical TV ad
by Sara Kimberley,
17 October 2011, 08:45AM
McDonald's goes back to basics with musical TV ad
McDonald's has launched a musical-themed TV ad that portrays its key menu items as "iconic favourites" in the UK.
The X Factor audience slips again to 11.9m high
by Maisie McCabe,
17 October 2011, 10:50AM
The X Factor audience slips again to 11.9m high
ITV's 'The X Factor' had a peak audience of 11.9 million viewers on Saturday night and 13.5 million viewers on Sunday night, down more than 1.7 million viewers from the same shows in 2010.
Latest Work
RNIB 'lost words' by St Luke's
14 October 2011, 10:54AM
RNIB 'lost words' by St Luke's
RNIB is launching a new campaign created by St Luke's to highlight the daily challenges faced by blind and partially sighted people.
Asus & Intel 'in search of incredible' by Kitcatt Nohr Digitas
13 October 2011, 03:10PM
Asus & Intel 'in search of incredible' by Kitcatt Nohr Digitas
Asus and Intel have launched a global campaign starring singer Jason Mraz.
Private View: Gerry Moira and Phil Chapman
14 October 2011, 09:00AM
Private View: Gerry Moira and Phil Chapman
With work from British Airways, T-Mobile, Sainsbury's, Nationwide, Mastercard and John Lewis.
Also in the News
PBS appoints Channel 4 for ad sales
by Maisie McCabe, 17 October 2011, 10:31AM
Google and Citizens Advice Bureau launch internet safety campaign
by Sarah Shearman, 17 October 2011, 09:35AM
Global Radio revenues decline 1.3%
by Maisie McCabe, 17 October 2011, 08:15AM
Asda and Morrisons resort to giveaway promos
by Loulla-Mae Eleftheriou-Smith, 17 October 2011, 09:30AM
Starbucks and Apple team up in music and book venture
by John Reynolds, 17 October 2011, 10:03AM
Latest Blog Entries
A Mentors Eye View: NABS Fast Forward Week 6 - A Guest Post from Clive Baker
Pauline Naylor, 17 October 2011, 4:10PM
Like selling, but different
Steve Henry, 16 October 2011, 11:10PM
The Most Important Thing He's Ever Done
Lolly and Nat, 14 October 2011, 11:10PM
Shit, this is a good idea
Lolly and Nat, 14 October 2011, 7:10PM
The Independent has a new look. It has. Who cares?
Jeremy Lee, 11 October 2011, 10:10PM
ENTREPRENEURIAL THINKING
Dave Trott, 11 October 2011, 3:10PM
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