| Latest news | |  | | | | | Eurostar, the high-speed cross-Channel train service, is to appoint a head of social media, whose remit will include crisis management. | | |  | | | | | Facebook has taken the wraps off its long-awaited app for the iPad, extending its presence in mobile devices. | | |  | | | | | Microsoft has appointed Philippa Snare as chief marketing officer after a period of upheaval at the internet and software brand. | | |  | | | | | A website intended to make it easier for parents to "protect children from inappropriate material" in advertising and the media has gone live. | | |  | | | | | Click-through rates for Facebook ads in the UK and other markets increased by 18.5% between the second and third quarter of 2011, according to Facebook specialist marketing agency TBG Digital. | | |  | | | | | The four largest internet service providers will attempt to prevent children coming across pornography, by forcing consumers to opt-in or out of parental controls when installing an internet connection. | | |  | | | | | Sony UK is consolidating its social media efforts by appointing Cake, as it moves to emulate brands with more social media presence, including Coca-Cola, Nike and Adidas. | | |  | | | | | Bacardi has launched a revamped Facebook page for its Bombay Sapphire gin brand, as part of a company-wide strategy to shift digital marketing onto the social-networking platform. | | | | Promotional feature: Email marketing trends of the top 100 UK retailers
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| How are UK retailers adjusting to shifting communication patterns and consumers who are demanding more relevant messages? To find out Silverpop conducted a study of the top 100 UK retailers. Download your copy today! | | | | | | | Latest jobs | | | Email Producer | | Recruiter Purple Consultancy | | Salary £28000 - £32000 per annum | | Location London | | | | |  | | |
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