Tuesday, 11 October 2011

Marketing Daily - Microsoft appoints CMO; Weetabix, Eurostar, ISBA pitching guide, Bacardi, Holland & Barrett

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Microsoft hands Snare CMO job to steady ship
Sarah Shearman,
11 October 2011
 

Microsoft has appointed Philippa Snare as chief marketing officer after a period...

Bing: Snare's responsibilities include Bing
 
 
Weetabix drops child ambassadors
Gemma Charles,
11 October 2011
 

Weetabix will no longer use child brand ambassadors following the release of...

Weetabix: dropping child ambassador activity
 
 
Eurostar adds social position
Noelle McElhatton,
11 October 2011
 

Eurostar, the high-speed cross-Channel train service, is to appoint a head of...

Eurostar: Benbassat to hire social guru
 
 
ISBA and IPA initiative aims to clarify pitching
Andrew McCormick,
11 October 2011
 

Brands are being encouraged to sign up to an industry initiative aimed...

The Good Pitch: ISBA and IPA collaboration
 
 
Brand of the Year votes invited
Alex Brownsell,
11 October 2011
 

The Marketing Society has opened the nomination process for its Brand of...

Brand of the Year votes invited
 
 
Holland & Barrett in health expert shift
Matthew Chapman,
11 October 2011
 

Health product retailer Holland & Barrett is shifting the focus of its...

Holland & Barrett in health expert shift
 
 
Bacardi looks to Facebook
Sarah Shearman,
11 October 2011
 

Bacardi has launched a revamped Facebook page for its Bombay Sapphire gin...

Bacardi looks to Facebook
 
 
Whistleblowing parents site goes live
Matthew Chapman,
11 October 2011
 

A website intended to make it easier for parents to "protect children...

ParentPort: created to make it easier for parents to 'protect children from inappropriate material'
 
 
Major ISPs to make parents choose on internet controls
Matthew Chapman,
11 October 2011
 

The four largest internet service providers will attempt to prevent children coming...

Internet connections: major ISPs agree code of practice over parental contol policy
 
 
Virgin Atlantic and LanzaTech team up for low-carbon fuel initiative
Loulla-Mae Eleftheriou-Smith,
11 October 2011
 

Virgin Atlantic is working on plans to use low-carbon aviation fuel within...

Virgin Atlantic: calls launch date for low-carbon fuel
 
 
Sponsorship Leagues 2011
Kim Benjamin,
10 October 2011
 

Brands are increasing their investment in sponsorship while weighing up whether to...

Red Bull graduated to mainstream events and owns a Formula One team
 
 
 
Also in the News
 
Sainsbury's enters brand pricing war
Matthew Chapman,
10 October 2011
 
Lucozade Energy launches cola variant
Loulla-Mae Eleftheriou-Smith,
10 October 2011
 
John West tuna launches £6m provenance campaign
Loulla-Mae Eleftheriou-Smith,
10 October 2011
 
 
 
Blogs
 
 
Amazon Kindles a Fire
Iremonger
 

People talk about Amazon’s new colour table, the Fire (just released in the...

 
 
Steve Jobs understood people, not computers.
CHRIS BARRACLOUGH
 

There will be many people writing about the beautifully designed technology Steve Jobs brought us. But for me the...

 
 
British men don?t get fashion
Nicola Clark
 

Sweeping statement, Horribly old-fashioned assumption, Downright rude? A combination of all three possibly? Whether...

 
 
BA needs to find its chocolate pudding
rachel barnes
 

The new BA ads 'To fly. To serve' have no doubt divided opinion. From my...

 
 
Do you have a better browser at home than at work?
Nicola Clark
 

If you answered yes to that question, then according to Bonin Bough, PepsiCo's global director...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Senior Email Deployment Manager, Alchemy Worx £30k - £40k depending on experience, London WC1

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Consumer Marketing Manager, Westons Cider £ Dependant on Experience, Herefordshire

Recruitment Consultant - Marketing, Fabric £25-32k base + bonus + benefits, Soho

Junior Media Analyst, PFJ £22000.00 - £25000.00 per annum, City of London

Mid - Senior Digital Producer, ECOM Recruitment £30 - £35k, London

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