Digital AM - Lean Mean Fighting Machine, Xaxis, M&S Money, LivingSocial

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Lean Mean Fighting Machine wins Domestos global digital account by Sarah Shearman 12 October 2011, 11:55AM Unilever has appointed Lean Mean Fighting Machine as its global digital agency of record for its Domestos bleach brand. Brands see social media as long-term investment, finds study by Sarah Shearman 12 October 2011, 11:40AM Seven out of 10 marketers believe their CEO understands the importance of social media, while nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas Media Social. Xaxis builds out advertiser offering by Daniel Farey-Jones 12 October 2011, 11:45AM WPP DSP Xaxis has introduced the ability for brands to deliver targeted video ads to global audiences at scale across a range of high quality media properties and on a controlled frequency schedule. M&S Money brings in Phil Spencer for online videos by Matthew Chapman 12 October 2011, 09:56AM Marks & Spencer is driving awareness of its financial services offering, M&S Money, with a bespoke online video channel featuring programming starring 'Location, Location, Location' star Phil Spencer. LivingSocial exaggerated hotel saving, rules ASA by Daniel Farey-Jones 12 October 2011, 09:30AM Daily deals website LivingSocial has been rapped by the ad watchdog for exaggerating how much consumers could save on a night's stay at a high-end hotel. Promotional feature: Email marketing trends of the top 100 UK retailers How are UK retailers adjusting to shifting communication patterns and consumers who are demanding more relevant messages? To find out Silverpop conducted a study of the top 100 UK retailers. Download your copy today! Also in the news Spotify carries heavy losses despite revenue soaring five-fold by Sarah Shearman, 11 October 2011, 01:56PM CMOs fail to cope with real-time brand conversations, says IBM by Matthew Chapman, 11 October 2011, 01:55PM Whistleblowing parents site goes live by Matthew Chapman, 11 October 2011, 11:30AM From the blogs Has anyone ever commissioned research that didn't have the desired outcome? Jeremy Lee 12 October 2011, 5:45PM The Great British Public appears open to 'Blipping'? is your brand? [BlippAR] Paul Armstrong 12 October 2011, 5:16PM Industry leaders discuss advertising and children with Prime Minister Arif Durrani 12 October 2011, 4:24PM Subway's active partnership marketing energises consumers Chris J Reed 12 October 2011, 11:34AM Walmart and Facebook in joint venture to offer local ads Dan Leahul 12 October 2011, 9:03AM Latest jobs Email Producer Recruiter Purple Consultancy Salary £28000 - £32000 per annum Location London Senior Email Deployment Manager Recruiter Alchemy Worx Salary £30k - £40k depending on experience Location London WC1 Group Account Director - B2B Channel Marketing Recruiter Ad Lib Salary excellent salary (seriously!) Location Reading Digital Project Director - 75-85k Recruiter Digital Gurus Salary £75000 - £85000 per annum + +bonus/pension and package Location London Senior Account Executive - Digital & Social Media - Top Consumer PR Agency Recruiter ECOM Recruitment Salary Depending on experience Location London Digital Senior Account Director, London Recruiter Dynamic New Alliances Salary £55K - £60K Location Central London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders