Digital AM - Sony, Microsoft, BlackBerry, Disney, DMA

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Sony shifts Christmas adspend to radio and online by Matthew Chapman 18 October 2011, 08:30AM Sony is moving investment from TV advertising into radio and online media in an overhaul of its UK Christmas marketing plans. Microsoft unveils first cross-brand 'umbrella' campaign by Sarah Shearman 18 October 2011, 08:30AM Microsoft is launching its debut umbrella marketing campaign, featuring a range of consumer brands from across its portfolio. BlackBerry brand takes battering, search data suggests by Matthew Chapman 18 October 2011, 11:36AM Four of the five search terms containing the word BlackBerry for the week ending 15 October were related to the global outage of the BlackBerry network, according to data from Experian Hitwise. Disney seals Xbox 360 tie-up for game launch by Sarah Shearman 18 October 2011, 11:00AM Disney UK and Microsoft are embarking on an eight-month partnership to support the launch of the Disneyland Adventures Xbox 360 game, which marks the first time a brand has used Disney's live shows in promotional activity. Christmas email volumes on rise, says DMA report by Daniel Farey-Jones 18 October 2011, 11:18AM The volume of emails sent last Christmas was 15% higher than 2009, according to estimates from the Direct Marketing Association. Also in the news Livemusic appoints Deliberate PR to launch Live&Loud social media site by Matt Cartmell, 17 October 2011, 05:06PM Subscribers to The Times website up by 10% by John Reynolds, 17 October 2011, 04:18PM YouTube to launch music marketing offering by Sarah Shearman, 17 October 2011, 02:20PM Next Fifteen launches mobile agency Animo as it releases annual results by Sara Luker, 17 October 2011, 05:23PM Starbucks and Apple team up in music and book venture by John Reynolds, 17 October 2011, 10:03AM Google and Citizens Advice Bureau launch internet safety campaign by Sarah Shearman, 17 October 2011, 09:35AM Latest jobs Ecommerce Marketing Executive Recruiter Future Publishing Salary £competitive + excellent benefits Location Bath Regional Digital Media Director (EMEA) - c.£100K Recruiter ECOM Recruitment Salary c.£100K + Benefits Location Central London Creative Director - Digital focus Recruiter dmpeople Salary Around £90,000 plus executive benefits Location Berkshire Superior Art Director/Digital Designer for exceptional agency Recruiter Digital Gurus Salary £43000 - £45000 per annum Location London Digital Account Director Recruiter Dynamic New Alliances Salary £45K - £50K Location Central London International Account Executive - Digital Marketing Recruiter Formula Won Salary £20-23k + bonus up to 25% Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders