| The future of Twitter - the Twitter News Network | | @gordonmacmillan | | 07 October 2011, 11:25AM | Interesting discussion here between futurists Ross Dawson and Gerd Leonhard of The Futures Agency discussing where Twitter is going. They talk about the “Twitter News Network”, a term originally coined by Jeff Jarvis, as a way of describing what Twitter has beceome as a news distribution platform where news breaks first. | | | | | | | Sony assembles a cast of game characters in this 'cantina' ad for the PS3 | | @gordonmacmillan | | 07 October 2011, 10:50AM |  This is pretty cool the great and the good from Playstation 3 Games past and present assemble in this new ad from Sony.
I’m not even close to be ing geeky enough to spot half of these game characters in this Sony version of the Star Wars Cantina, but that is Ghost from Modern Warfare. Who else can you spot? | | | | | | | 5 Rules Of Alternate Reality Games | | Felix Morgan | | 07 October 2011, 10:16AM |  Alternate Reality Games (ARGs) are not a new concept by any means. They have existed in varying forms for years, with varying success and involvement.
However, through innovation and technological advancement, new elements are being incorporated which make the games a lot more immersive for consumers. | | | | Björk's New 'Biophillia' Releases Online With Highlight of iPad App | | Lisa Devaney | | 06 October 2011, 10:52AM | Leave it to one of the world's most visionary artists to release a technological mash up this week, for her newest album 'Biophillia' where you'll hear Björk using an iPad app as a musical instrument, and inviting listeners to download the app and play with it on their own iPads. | | | | Are Promoted Tweets more intrusive than Twitter says? | | @gordonmacmillan | | 06 October 2011, 10:31AM |  I’ve seen plenty of exmaples of Promoted Tweets, but never had one permanently parked in my timeline until today when this one from Getty Images appeared.
Not only did it appear yesterday evening but it is still there today and it shows no signs of going away. Considering I’m looking at Tweetdeck every five minutes or so that is pretty annoying and it isn’t at all what Twitter said it would deliver. | | | | | | | Innovation Ignores People | | Dan Machen | | 05 October 2011, 4:36PM | 
“Most people ignore innovation because innovation ignores most people.” Mark Ritson, Marketing Week's resident columnist, wrote an interesting article recently called 'You can't trust integrity and innovation'. In it, he pulls no punches in his view of innovation - "?not a single consumer out there gives a **** about innovation. When did you last hear a consumer tell you that they bought a toaster because it was innovative?." | | | | The 3 stages of social media engagement | | Future Foundation | | 05 October 2011, 4:12PM | This post is provided by our partner the Future Foundation, the leading consumer futures business. When we look at examples of successful social media engagement, we can identify several distinct stages through which a campaign tends to move - a trajectory which will be of obvious relevance for any marketers hoping to optimise their strategies in this area. | | | | | | Latest jobs | | | Account Executive | | Recruiter Kaleidovision | | Salary £19-22K dep experience | | Location Hertford, Hertfordshire | | | | | Analyst | | Recruiter Blue Skies Marketing Recruitment | | Salary £25000 - £35000 per annum + benefits | | Location Cheltenham | | |  | | |
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