Friday, 28 October 2011

The Wall > The week in search...Google's flawed logic, social media and the live shows, are you addicted to early adoption?

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The week in search? Google's flawed logic
Stefan Hull
28 October 2011, 11:09AM

It’s more than a week since Google announced it will be encrypting searches made by logged-in users, but the debate about what this means for natural search rumbles (rather loudly) on.

The X Factor: Social media and the live shows - Week 3 [infographic]
Rachel Hawkes
28 October 2011, 10:34AM
Following another week of lower viewing figures, we have seen the speed at which the contestant's social media channels are growing level out. In fact, whilst their channels still grew in size, each of the 11 contestants social media profiles grew at a much slower rate than they did last week. Is social media representative of the viewing public or the people that vote? If you consider the demographic of the people that pick up the phone and vote, they are also the most prolific social media users.
Are you addicted to early adoption?
Rich Leigh
28 October 2011, 9:20AM

Hi everybody.

I'm Rich. I work at 10 Yetis PR Agency. ('Hiiii Rich', you say in a soothingly choral sort of way).

And I'm an addict. (You clap empathetically, looking at me with a knowing approval and compassionately tearful gleam in your eye).

How the Huffington Post comes up with its headlines [video]
@gordonmacmillan
28 October 2011, 8:28AM

Amusing viral video looking at how different media outlets come up with their Occupy Wall Street headlines.

I particularly like the Huffington Post one: “what did the New York Times go with? Just repost that but in a bigger font.”

Why your boss doesn't care about your Klout score
@gordonmacmillan
28 October 2011, 7:44AM

Great video here that someone has created following the whole Klout kerfuffle early this week that led some wags to start tweeting under the #OccupyKlout hashtag, which is at least more amusing than the people protesting about the price of tents outside St Paul’s.

The ultimate Battlefield 3 simulator #bf3
@gordonmacmillan
28 October 2011, 7:40AM

This is cool. It is billed as the world’s first unique first person shooter simulator that turns gaming into reality as you move, aim, fire and yet also get shot within a 360-degree immersive environment.

What is the operating system of the future agency?
Guy Kedar
28 October 2011, 7:06AM

While working on developing what could be the operating system of the future agency, I was fortunate to stumble upon three talks, given at Google's Firestarters in London. I would like to share my thoughts on what the future OS of an agency should sprout from based on my work and enhanced by these talks.

Brrr! Facebook puts photos on ice with chilly new data storage centre
Sue Keogh
27 October 2011, 4:00PM
Facebook is creating a massive new data farm on the edge of the Arctic Circle. The first created outside the US, the site in the Swedish town of Lulea will cost $121 million to build and should improve performance for millions of Facebook users in Europe.
Guardian launches Twitter-based search assistant @GuardianTagBot
@gordonmacmillan
27 October 2011, 1:59PM

Lots of interesting things coming out of the Guardian today. There’s the opening up of its social news platform nOtice and now a new Twitter based search service that sounds like it could be very useful.

Twitter ready to step up courtship of advertisers
Katherine Levy
27 October 2011, 12:04PM

The company can offer advertisers benefits that surpass its rivals, according to its UK general manager.

Tony Wang is the kind of man you want to do business with. The general manager of Twitter UK is sharp (he went to Harvard Law School and has worked on the legal team for Google and Twitter), polite (he was ten minutes late for our interview: “I am so sorry I’ve kept you,” he says, genuinely concerned. “I’ve been with a client this morning.”) and a digital media suit you can imagine going to The Ivy with. He also has a sense of humour. When he notices I’m holding a Facebook-branded pen, he gasps: “We’ll have to get better at giving you stuff.”

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