| Latest news | |  | | | | | Heineken is extending its status as official beer supplier and worldwide partner with the Rugby World Cup to cover the 2015 World Cup in England, in a move that will push its total investment in rugby past £100m. | | |  | | | | | Lysa Hardy, T-Mobile's marketing head, has left the company following a recent management restructure at Everything Everywhere. | | |  | | | | | Iris has sold a minority stake to magazine and TV company Meredith Corporation, and the two companies are launching a global creative network combining their specialisms. | | |  | | | | | Panasonic is promoting its Smart Viera TV and its sponsorship of the London 2012 Olympic Games with an ad that features a gymnast performing on top of a giant television. | | |  | | | | | The DMA has greeted Ofcom's proposals to free Royal Mail to set its own prices for bulk mail with concern, pointing out a lack of safeguards for bulk mail users against Royal Mail abusing its monopoly. | | |  | | | | | Former WCRS chief executive Penny Herriman joins Isobar UK as chief executive, while Clear Channel UK's Rob Atkinson departs for Australia, in BR's round-up of this week's people moves in advertising, marketing and media. | | | | | Opinion | |  | | | | | For the first time, the IAB adspend study includes a social video category, emphasising the format's importance as a bridge between mass reach display and data-driven performance, writes Luke Aviet, managing director Advertising UK, AOL Goviral. | | |  | | | | | Amid the increasing hype around the intersection between data and media buying, there was a useful reality check last Friday at the annual gathering of online publishers, the AOP Summit. | | | | | Intelligence | |  | | | | | There is no longer a stigma attached to freesheets, which attract a more attractive readership than paid-for titles, experts from two leading London freesheets argue. | | |  | | | | | The relaxation of rules regulating branded content on TV means that product placement is likely to beco me more commonplace, and brands and channels are sure to be watching carefully, writes David Benady. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Marketing Lead (South) | | Recruiter Block Solutions Ltd | | Salary Negotiable up to £40,000,Plus 10% bonus scheme, 5% matched pension, life assurance, 25 days vacation | | Location Currently Surrey Quays, likely second office in Old Street in early 2012 | | |  | | |
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