| Latest news | |  | | | | | Waitrose is making its first foray into loyalty cards as part of a strategy to reward customers and better understand their shopping habits. | | |  | | | | | Unilever is to undertake a fundamental change in approach to its marketing through the implementation of a fresh 'More magic, less logic' company philosophy. | | |  | | | | | James Murdoch's position at News Corporation looks increasingly unsustainable, after a majority of independent shareholders voted against his re-election, following criticisms of his handling of the hacking crisis. | | |  | | | | | Brands are trading their privacy and valuable consumer data for convenience because of an over-reliance on Facebook, according to a leading analyst. | | |  | | | | | Nike has launched a US TV and online campaign featuring a girl who never stops running, to promote its Lunarglide +2 Shields trainers. | | |  | | | | | GlaxoSmithKline (GSK) is to follow the brand management strategies of Unilever, Procter & Gamble and Reckitt Benckiser by placing key brands within a 'fast-moving consumer healthcare' structure. | | |  | | | | | Kirsty Gallacher is backing a new campaign for appliance maker Beko, which includes a tie-in with the Football League to promote healthy lifestyles for children. | | |  | | | | | Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase support for its eight 'power' brands, ahead of a planned divestment programme. | | |  | | | | | Ofcom has ruled that ITV breached rules on promoting services in programming, by allowing celebrity Amanda Holden to enthuse about legal firm QualitySolicitors and WH Smith on 'This Morning'. | | |  | | | | | Eurostar is looking to appoint a head of central marketing to drive brand consistency across the key markets of the UK, France and Belgium. | | |  | | | | | TBG Digital, the digital technology agency, has launched a brand page manager tool to give agencies and brands real-time control over their pages on Facebook. | | | | | Opinion | |  | | | | | CMOs are trying to understand the new world via old tools. It's time to look at alternatives, writes Christian Gladwell, social media specialist, M&C Saatchi Group. | | |  | | | | | Increasingly high employee confidence in the marcomms industry can spell trouble for business owners who will need to work harder if they want to retain talent, writes Paul Farrer, chairman, Aspire Global Network. | | | | | Intelligence | |  | | | | | Sustainability is high on the corporate agenda, and with consumers demanding transparency, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries. | | |  | | | | | There is no longer a stigma attached to freesheets, which attract a more attractive readership than paid-for titles, experts from two leading London freesheets argue. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | |  | | |
No comments:
Post a Comment