The Wall > Guardian launches @GuardianTagBot, Twitter ready to step up courtship of advertisers, Social media sentiment for OccupyLSX is overwhelmingly negative

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Guardian launches Twitter-based search assistant @GuardianTagBot @gordonmacmillan 27 October 2011, 1:59PM Lots of interesting things coming out of the Guardian today. There’s the opening up of its social news platform nOtice and now a new Twitter based search service that sounds like it could be very useful. Twitter ready to step up courtship of advertisers Katherine Levy 27 October 2011, 12:04PM The company can offer advertisers benefits that surpass its rivals, according to its UK general manager. Tony Wang is the kind of man you want to do business with. The general manager of Twitter UK is sharp (he went to Harvard Law School and has worked on the legal team for Google and Twitter), polite (he was ten minutes late for our interview: “I am so sorry I’ve kept you,” he says, genuinely concerned. “I’ve been with a client this morning.”) and a digital media suit you can imagine going to The Ivy with. He also has a sense of humour. When he notices I’m holding a Facebook-branded pen, he gasps: “We’ll have to get better at giving you stuff.” Social media sentiment for OccupyLSX is overwhelmingly negative @gordonmacmillan 27 October 2011, 11:39AM No surprise to hear that sentiment to the OccupyLSX protestors who have imposed themselves outside St Paul’s Cathederal since Saturday October 15 has turned decidedly negative. The protestors seemed to have lost much of the support they had as their staying put hits not the well paid bankers, but the considerably less paid clergy. Great job. Groupon CEO says he will sack 10% of sales staff @gordonmacmillan 27 October 2011, 10:56AM Deals website Groupon is to sack its worst 10% performing sales staff and replace them according to its CEO Andrew Mason — that’s around 500 people. The shake-up of Groupon’s sales team was revealed to investors by Mason in Boston ahead of its IPO next week that is likely to value it at close to $12bn. B2B companies flock to Facebook, but aren't engaging Danny Whatmough 27 October 2011, 8:54AM I've often found the reluctance of B2B brands to get involved in Facebook surprising. Yes, it's traditionally been the domain of 'friends' that know each other in 'real life' but, in the last year, Facebook has taken steps to open the network up with the addition of features such as Pages, Subscribe and Lists. Social media in UK politics - it's a Twitter chamber [infographic] @gordonmacmillan 27 October 2011, 8:38AM We’ve had a few posts recently looking at the impact of social media on politics and about how it can significantly help boost the number of votes candidates receive during an election. There have also been some great examples of how it is being used in the US 2012 Presidential race with Obama’s team’s use of blogs and Republican White House hopefuls debating on Twitter. Predicting customer behavior by merging social media and company data Polly Becker 27 October 2011, 8:30AM An interesting pilot project here completed by HP shows that data from social media can be merged with company data (ticket sales, customer demographics et cetera) to predict customer behavior with up to 90% accuracy. Facebook initiative launches to support UK flood victims Sarah Shearman 26 October 2011, 2:01PM As rain lashes and floods hit the UK, Facebook is being leveraged to support those at risk and suffering the affects of flood, in a bid to prevent a repeat of the devastation cause when they hit the UK in 2007. BBC News gets editors tweeting and puts an end to auto tweets @gordonmacmillan 26 October 2011, 10:15AM Back in May the New York Times put real people behind Twitter feed as an experiment to see what would happen. It only tried it for a while before it reverted to mostly auto tweets, which is what many news organisations do including the BBC. Until now that is. Twitter Adds New Timeline Features To Add Context Will Francis 26 October 2011, 9:12AM Twitter have launched a new feature this morning which adds even more context to tweets. Since #newtwitter launched a year ago, the micro-blogging network has been building on the original simplicity of 140-character posts to provide context of conversations and media contained in tweets. 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