| Latest news | |  | | | | | Marketing spends have been revised upwards for the first time in a year, providing some cheer for the industry, according to the IPA Bellwether Report, but this is mitigated by a sharp decline in business optimism. | | |  | | | | | HTC, the handset manufacturer, is holding a review of its estimated £100 million global advertising business as it looks to increase marketing support for its products. | | |  | | | | | Go Ahead Group, the train operating company, is holding a review of the £4 million advertising for its Southern Railway and Gatwick Express services. | | |  | | | | | Television marketing body Thinkbox is unveiling a study into the ROI of advertising at a live event in London today. | | |  | | | | | TV advertising delivers the highest return on investment over of any display medium and is more effective at creating sales uplift than other media, according to new research. | | |  | | | | | The Ministry of Defence has appointed WCRS to handle an advertising campaign, backed by an estimated spend of £5 million, to boost recruitment for the UK's reserve military forces. | | |  | | | | | Justin King, chief executive of Sainsbury's, believes consumers are "crying out" for clarity about the purchase choices available to them, and are "incredibly confused" by conflicting messages from brands and bodies regarding sustainability. | | |  | | | | | Coca-Cola, a worldwide sponsor of the London 2012 Olympic Games, is in talks with fellow sponsor Visa to introduce cashless payment vending machines to the UK during the Games, within the Olympic park. | | |  | | | | | MoneySupermarket, the largest UK comparison site, is entering the daily deals market, competing against the likes of Groupon and LivingSocial. | | | | |
Working the new creative model | | Intelligence | |  | | | | | Senior positions in marketing require both creativity and logic. Firms are using psychometric testing to help assess staff and find potential recruits, writes David Waller. | | |  | | | | | Brands are taking a cue from social networks to use fresh techniques to recruit new marketers, writes Peter Crush. | | |  | | | | | Industry experts often differ over whether education or experience is more important for potential recruits who have ambitions of climbing the ladder to assume senior positions in marketing. | | |  | | | | | Although it has been hit by price hikes and targeted by health campaigners, the yellow fats and edible oils market has been growing. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Senior Planner | | Recruiter Direct Recruitment | | Salary £65 - £70k | | Location London | | |  | | |
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