Tuesday 25 October 2011

Digital AM - Facebook, Nike, Samsung, Vivaki, TBG, IAB Engage

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Digital AM
Latest news
Brands 'over-reliant' on Facebook, warns expert
Brands 'over-reliant' on Facebook, warns expert
by Nicola Clark
25 October 2011, 08:30AM
Brands are trading their privacy and valuable consumer data for convenience because of an over-reliance on Facebook, according to a leading analyst.
Nike introduces non-stop runner
Nike introduces non-stop runner
by Sara Kimberley
25 October 2011, 09:30AM
Nike has launched a US TV and online campaign featuring a girl who never stops running, to promote its Lunarglide +2 Shields trainers.
Samsung pushes camera to fashion crowd with Condé Nast style blog
Samsung pushes camera to fashion crowd with Condé Nast style blog
by Matthew Chapman
25 October 2011, 11:35AM
Samsung has partnered with magazine publisher Condé Nast for an online 'Street Style Looks, Caught on Samsung' campaign, pushing one of the electronics brand's cameras.
Vivaki Nerve Center partners with Weborama in European deal
Vivaki Nerve Center partners with Weborama in European deal
by Mark Banham
25 October 2011, 10:56AM
Vivaki's research and development arm Nerve Centre has formed a Europe-wide strategic partnership with emarketing and behavioural targeting company Weborama.
TBG launches social media page management tool
TBG launches social media page management tool
by Sarah Shearman
25 October 2011, 08:51AM
TBG Digital, the digital technology agency, has launched a brand page manager tool to give agencies and brands real-time control over their pages on Facebook.
Think BR: It takes two to tango
Think BR: It takes two to tango
by Guy Phillipson
25 October 2011, 11:30AM
The UK leads the world in online advertising but the marketplace and the technology behind it are changing fast, writes the IAB's Guy Phillipson.
Also in the news
Ex-Johnson & Johnson comms head Alex Butler sets up digital venture
by Nikki Wicks, 24 October 2011, 05:34PM
Steve Jobs' biography reveals desire to 'destroy Android'
by Sara Kimberley, 24 October 2011, 02:41PM
SapientNitro expands creative department
by Sara Kimberley, 24 October 2011, 11:57AM
US giant Netflix takes on LoveFilm with UK launch
by Sarah Shearman, 24 October 2011, 10:30AM
WPP ups investment in Chinese digital sector
by Daniel Farey-Jones, 24 October 2011, 10:25AM
From the blogs
Sewn Local
Greg Taylor
25 October 2011, 4:20PM
Is Facebook the Infernos of social media?
Nicola Clark
25 October 2011, 4:16PM
CULTURAL FASCISM
Dave Trott
25 October 2011, 3:36PM
What we talk about when we run >> Nike's never stop running
@gordonmacmillan
25 October 2011, 3:10PM
A Navy advert that sails away from the rest
Chris J Reed
25 October 2011, 11:42AM
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