Friday, 7 October 2011

Marketing Daily - Examining Facebook's plan to rule the web; plus the Emirates Air Line, Premier Foods, Old Spice, and Budweiser

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Examining Facebook's plan to rule the web
Sarah Shearman and Andrew McCormick,
07 October 2011
 

Brands, agencies and partners describe their role in fuelling the world's biggest...

Facebook usage across the globe
 
 
Mayor Johnson to announce Emirates as cable car sponsor
John Reynolds,
07 October 2011
 

Emirates, the Dubai-based airline, is to be the headline sponsor of the...

Boris Johnston: names Emirates as the sponsor for the East London cable car
 
 
Premier Foods to mirror Kraft and focus on 'Power Brands'
John Reynolds,
07 October 2011
 

Premier Foods, the maker of Hovis, Bisto and Ambrosia, is to mirror...

Hovis: Premier Foods power brand
 
 
Old Spice horse goes on UK university tour
Loulla-Mae Eleftheriou-Smith,
07 October 2011
 

Procter & Gamble's tongue-in-cheek macho hero ads for its Old Spice brand...

Old Spice: promotion offers men the chance to emulate macho man Mustafa
 
 
Lipsy pushes Pixie Lott collection with rewards scheme
Matthew Chapman,
07 October 2011
 

Next-owned clothes brand Lipsy is creating a customer rewards initiative to push...

Lipsy: customer rewards drive promotes Pixie Lott-designed collection
 
 
BA owner to launch budget airline
Loulla-Mae Eleftheriou-Smith,
07 October 2011
 

International Airlines Group (IAG), the holding company of British Airways and Iberia,...

IAG: set to launch low-cost airline Iberia Express
 
 
Budweiser introduces revamped can to UK
Gemma Charles,
06 October 2011
 

Budweiser is rolling out its new global can and secondary packaging designs...

Budweiser: rolls out new can in the UK
 
 
 
Also in the News
 
Boris Johnson used to promote extra-marital affairs site
Sara Kimberley,
07 October 2011
 
The Indy celebrates 25 years with commemorative edition
Arif Durrani,
07 October 2011
 
Brand Health Check: Peacocks
Rachel Barnes,
06 October 2011
 
 
 
Blogs
 
 
Steve Jobs understood people, not computers.
CHRIS BARRACLOUGH
 

There will be many people writing about the beautifully designed technology Steve Jobs brought us. But for me the...

 
 
British men don’t get fashion
Nicola Clark
 

Sweeping statement, Horribly old-fashioned assumption, Downright rude? A combination of all three possibly… Whether...

 
 
BA needs to find its chocolate pudding
rachel barnes
 

The new BA ads 'To fly. To serve' have no doubt divided opinion. From my...

 
 
Do you have a better browser at home than at work?
Nicola Clark
 

If you answered yes to that question, then according to Bonin Bough, PepsiCo's global director...

 
 
BrandMAX: Keeping an eye on all brand elements
Alex Brownsell
 

Amid the talk of how to shape the perfect brand, it fell to BMW’s UK...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Retail Marketing Manager, LEGO Company Competitive, Slough, Berkshire

Marketing Product Manager (Temp to Perm), Badenoch & Clark £35000 - £40000 per annum, Surrey

Consumer Marketing Manager, Westons Cider £ Dependant on Experience, Herefordshire

Account Director, Dynamic New Alliances Up to £55K, Central London

Recruitment Consultant - Marketing, Fabric £25-32k base + bonus + benefits, Soho

Senior User Experience Consultant, Propel £50000 - £60000 per annum + excellent benefits, London

Design Director, Firebrand London £70k - £80k, London

Direct Mail Category Manager Hertforshire, asg £40000 to £50000 per annum, Hertfordshire

Senior Account Manager, Michael Page Marketing £30000 to £35000 per annum, Manchester

Digital Account Manager, Michael Page Marketing £25000 to £35000 per annum, Manchester

Search More Jobs
 
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