Campaign Daily Fix - HTC, IPA Bellwether, Go Ahead, Jackpotjoy, Ministry of Defence, Kids ads, Creston, Dare

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News HTC kicks off £100m hunt for lead global agency by Anne Cassidy, 13 October 2011, 08:00AM HTC, the handset manufacturer, is holding a review of its estimated £100 million global advertising business as it looks to increase marketing support for its products. Budgets up but confidence down, IPA's Bellwether says by Jeremy Lee, 13 October 2011, 08:00AM Marketing spends have been revised upwards for the first time in a year, providing some cheer for the industry, according to the IPA Bellwether Report, but this is mitigated by a decline in business optimism. Agencies line up for £4m Go Ahead brief by Matt Williams, 13 October 2011, 08:00AM Go Ahead Group, the train operating company, is holding a review of the £4 million advertising account for its Southern Railway and Gatwick Express services. Jackpotjoy kicks off £5 million ad review by Matt Williams, 13 October 2011, 08:00AM Jackpotjoy, the online gaming and bingo site, is looking for an agency to handle its £5 million advertising account as it eyes expansion into international markets. Ministry of Defence picks WCRS for £5m reserves recruitment by Matt Williams, 13 October 2011, 08:00AM The Ministry of Defence has appointed WCRS to handle an advertising campaign, backed by an estimated spend of £5 million, aimed at boosting recruitment to the UK's reserve military forces. Government rejects calls to ban kids' ads by Our Parliamentary correspondent, 13 October 2011, 11:20AM The Government has backed away from a ban on advertising aimed at children after the industry announced a four-point plan to protect young people from unsuitable ads. TBWA's Tim Bonnet to join Creston Group by Sara Kimberley, 13 October 2011, 11:00AM Creston Group, the parent company of agencies including Tullo Marshall Warren, has hired TBWA\Group's Tim Bonnet as the chairman of its communications arm. Dare promotes Toby Horry to managing director by Anne Cassidy, 13 October 2011, 11:00AM Dare has promoted its joint planning director Toby Horry to the newly created role of managing director. Latest Work Canal+ 'the bear' by BETC Euro RSCG 12 October 2011, 12:46PM The French broadcaster Canal+ is launching a TV, cinema and online advertising campaign to help highlight its commitment to cinema. McDonald's 'all-in-one breakfast wrap' by Leo Burnett 12 October 2011, 09:21AM McDonald's has launched a campaign by Leo Burnett to promote its latest breakfast offering, the all-in-one Breakfast Wrap. Citroën 'An Idiot Abroad idents' by Euro RSCG London 11 October 2011, 03:46PM Euro RSCG London has released Citroën sponsorship idents for Sky1's An Idiot Abroad. Also in the News Planners Burdon and Boyd step up at DDB by Anne Cassidy, 13 October 2011, 11:30AM Craig Miller quits Crispin Porter & Bogusky for VCCP by Matt Williams, 13 October 2011, 11:00AM Aegis axes Feather Brooksbank brand by Maisie McCabe, 13 October 2011, 11:40AM BMB acquires Neon to boost its branded content offering by Anne Cassidy, 13 October 2011, 11:00AM Now picks up £5m Florette salad advertising business by Sara Kimberley, 13 October 2011, 11:15AM Apple's Ads: How Steve Jobs built the world's most valuable brand by Staff, 10 October 2011, 08:00AM Latest Blog Entries The Independent has a new look. It has. Who cares? Jeremy Lee, 11 October 2011, 10:10PM ENTREPRENEURIAL THINKING Dave Trott, 11 October 2011, 3:10PM A Delegates Eye View: NABS Fast Forward Week 5 - A Guest Post from Nomfundo Msomi Pauline Naylor, 10 October 2011, 10:10PM The idents battle for Downton Abbey Jeremy Lee, 07 October 2011, 9:10PM Not On My Watch: Adios, Timesheets Lolly and Nat, 06 October 2011, 4:10PM RIGHT PROBLEM=RIGHT BRIEF Dave Trott, 04 October 2011, 3:10PM Latest Jobs Senior Account Manager £30000 - £40000 per annum, Hertfordshire Digital Producer - mid weight £35 - £45K per annum + benefits, London Planner £45-55k + Excellent Benefits, Central London Group Account Director - B2B Channel Marketing excellent salary (seriously!), Reading Client Services Director, up to £120k + bonuses, BTL/Integrated Up to £120k + 30% bonus, Central London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2011 All rights reserved