| | | | Cost of advertising on Facebook shoots up 54% as ad spend rises 25% | | Polly Becker | | 11 October 2011, 2:11PM |  Facebook adspend has increased 25% during the third quarter of 2011, according to research by performance marketing firm Efficient Frontier.
Its quarterly report into digital marketing also highlights a sharp rise in that the cost of advertising on Facebook. It says that cost-per-clicks increased by 54% in Q3 over Q2. | | | | Authenticity on Facebook | | Tamara Littleton | | 11 October 2011, 10:38AM |  Facebook has created and launched a best practice guide for public figures and celebrities, with step-by-step advice on how to create, build and maintain a public presence on Facebook.
It shows how important Facebook has become for celebrities and public figures in managing their reputation with fans. There's advice on how to develop a compelling identity online (unsurprisingly, Lady Gaga features heavily here), how to develop a posting plan, being authentic and building awareness. There's even advice on using developers to create apps. (There's a great summary of the guide on AllFacebook, here.) | | | | How to grow your Twitter following [infographic] | | Dan Leahul | | 11 October 2011, 9:02AM | Enough words have been written on how to effectively engage and increase your Twitter follower count that the tomes could fill the Royal Albert Hall. These days you could throw a stick across Beak Street and hit someone claiming to be a social media guru, as beggars hold signs exclaiming "will optimise SEO for food". | | | | Telegraph story row explodes with expletives on Twitter | | @gordonmacmillan | | 11 October 2011, 8:36AM |  Yesterday everyone was very excited about the Guardian’s decision to put its news lists online and ‘open up its news coverage‘, which was a nice turn and gave a little look under the bonnet of the news process at the Guardian. It was another example of how news organisations are becoming more social, collaborative even, allowing their readers to get involved in the news process much earlier.
| | | | | | | | | | | | | Social media ad revenues to reach $10 billion by 2013 | | @gordonmacmillan | | 10 October 2011, 10:28AM |  Worldwide social network advertising revenues will reach $5.54bn this year, according to eMarketer with just under half of that amount or $2.74bn coming from the US.
Social networking ad revenues will hit more than $8bn next year and almost $10bn in 2013 with around 52% of that coming from outside the US. | | | | | | | | | Latest jobs | | | Planner | | Recruiter Daniel Marks London | | Salary £45-55k + Excellent Benefits | | Location Central London | | | | |  | | |
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