Tuesday, 18 October 2011

Breaking news from Brand Republic - Virgin Money, Sony, Frank, Microsoft, Tesco

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Latest news
Branson puts ethics at core of Virgin bank plan
Branson puts ethics at core of Virgin bank plan
by Loulla-Mae Eleftheriou-Smith
18 October 2011, 08:30AM
Virgin founder Sir Richard Branson has promised to place ethics at the heart of his new banking proposition, as Virgin Money bids to take over branches from nationalised bank Northern Rock.
Sony shifts Christmas adspend to radio and online
Sony shifts Christmas adspend to radio and online
by Matthew Chapman
18 October 2011, 08:30AM
Sony is moving investment from TV advertising into radio and online media in an overhaul of its UK Christmas marketing plans.
Home Office resumes Frank drug campaign
Home Office resumes Frank drug campaign
by Sara Kimberley
18 October 2011, 09:20AM
The Home Office has launched the next stage of its Talk to Frank activity, the first work for the drug awareness campaign since the spending freeze was introduced by the coalition Government last summer.
Microsoft unveils first cross-brand 'umbrella' campaign
Microsoft unveils first cross-brand 'umbrella' campaign
by Sarah Shearman
18 October 2011, 08:30AM
Microsoft is launching its debut umbrella marketing campaign, featuring a range of consumer brands from across its portfolio.
Tesco lettuce ad challenged by Sainsbury's
Tesco lettuce ad challenged by Sainsbury's
by Matthew Chapman
18 October 2011, 08:30AM
Sainsbury's has picked a fight with rival Tesco over the alleged freshness of the latter's produce, disputing that it delivers all its Iceberg lettuce from farm to store within 24 hours.
Absolute Radio to launch 60s and 70s stations
Absolute Radio to launch 60s and 70s stations
by Maisie McCabe
18 October 2011, 12:01AM
Absolute Radio is to launch two new radio stations, Absolute Radio 60s and Absolute Radio 70s, to add to its existing decade stations Absolute 80s, Absolute Radio 90s and Absolute Radio 00s.
Vodafone supports Freebee Rewardz with £3m campaign
Vodafone supports Freebee Rewardz with £3m campaign
by Sarah Shearman
18 October 2011, 08:30AM
Vodafone is supporting the launch of its new rewards scheme with a £3m campaign, as it looks to take on O2 and Orange in the loyalty area.
EDF Energy looks to London 2012 for brand boost
EDF Energy looks to London 2012 for brand boost
by Matthew Chapman
18 October 2011, 09:45AM
EDF Energy hopes to deflect the public's growing disenchantment with the energy sector by opening up a monthly prize draw offering prizes including VIP tickets to the London 2012 Olympics.
ITV agrees deal to buy Channel Television
ITV agrees deal to buy Channel Television
by Maisie McCabe
18 October 2011, 09:30AM
ITV has agreed a deal to buy the channel three licensee in the Channel Islands, Channel Television, from Iliffe News & Media-parent group Yattendon.
Think BR

Think BR: Advertisers are staying strong

The uncertain global economy might be causing a few nerves, but it is having little negative effect on ad budgets, writes Christian Schmalzl, global investment director at MediaCom.



Working the new creative model

Intelligence
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
by Loulla-Mae Eleftheriou-Smith at ABTA Conference
14 October 2011, 12:00AM
Global and local crises on varying scales have plagued the sector, but a new optimism is emerging among its major players.
Are kick-backs a problem?
Are kick-backs a problem?
by Alasdair Reid
13 October 2011, 07:00AM
The issue of sur-commission has raised its ugly head, Alasdair Reid says.
Hurman hits the road to raise OMD's standards
Hurman hits the road to raise OMD's standards
by Alasdair Reid
13 October 2011, 08:00AM
Neil Hurman takes the reins as the chief planning officer of OMD EMEA at a critical time in its evolution.
What's behind the current schmaltz factor?
What's behind the current schmaltz factor?
by
13 October 2011, 12:00AM
Rachel Barnes and Gemma Charles take a look at what has sparked the trend for sentimental advertising
Also in the news
Subscribers to The Times website up by 10%
by John Reynolds, 17 October 2011, 04:18PM
Livemusic appoints Deliberate PR to launch Live&Loud social media site
by Matt Cartmell, 17 October 2011, 05:06PM
Rolex, J Crew and Krug back Monocle's expansion in radio
by Maisie McCabe, 17 October 2011, 03:50PM
Premium travel operator Western & Oriental in brand refresh
by Loulla-Mae Eleftheriou-Smith, 17 October 2011, 02:30PM
Channel 5 knocked out of UEFA Europa League by ITV
by Maisie McCabe, 17 October 2011, 12:58PM
From the blogs
GQ and Sony get Friends with no Benefits
Chris J Reed
18 October 2011, 11:39AM
Tracing the roots of #OccupyWallStreet from a single tweet
@gordonmacmillan
18 October 2011, 8:31AM
Twitter has 100 million active users says CEO, as value confirmed at $8bn
@gordonmacmillan
18 October 2011, 7:30AM
BBC staff must remember to take ironing boards to Media City
john.reynolds@haymarket.com
18 October 2011, 12:11AM
A stock market debut that fails to deliver does nobody any good
Bob Willott
17 October 2011, 10:28PM
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