Tuesday, 11 October 2011

Media AM - Gary Digby, RSPCA's Freedom Foods appoints Total Media, Swiftcover launches Westfield race, Facebook

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Media AM Bulletin
 
 
 
*   Latest News
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Chris Hayward, Steve Platt, Chris Locke and Andrew Stephens
Media agencies back Gary Digby's Channel 4 role
Maisie McCabe, 11 October 2011

Media agencies are largely supportive of Channel 4 sales director Jonathan Allan's...

  
RSPCA: appoints Total Media to Freedom Food account
RSPCA's Freedom Food appoints Total Media
Sophie Maden, 11 October 2011

Freedom Food, the RSPCA's farm assurance and food labelling scheme, has appointed...

  
Swiftcover: launches race game at Westfield
Swiftcover races to Westfield's digital screen
Maisie McCabe, 11 October 2011

Swiftcover.com is offering visitors to Westfield London in White City the chance...

  
Facebook: ad click-through up more than 18%
Facebook ad click-through rate increases 18.5%, claims TBG
Sarah Shearman, 11 October 2011

Click-through rates for Facebook ads in the UK and other markets increased...

  
*   Also in the News
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Channel 4 to sponsor Guardian iPad app
Sara Kimberley, 10 October 2011
VivaKi strikes online ad compliance partnership
Daniel Farey-Jones, 10 October 2011
Manchester City strikes content deal with YouTube
Sarah Shearman, 10 October 2011
 
 
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Cautious Sorrell needs to factor in ‘Super Bowl, Super Social’
Arif Durrani

WPP's Martin Sorrell continues to warn about the ability to monetise social media while BBH's 'Super Bowl, Super Social' success...

 
 
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