Tuesday, 11 October 2011

Breaking news from Brand Republic - Microsoft, Weetabix, Chime, Gary Digby, Facebook

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Latest news
Microsoft hands Snare CMO job to steady ship
Microsoft hands Snare CMO job to steady ship
by Sarah Shearman
11 October 2011, 08:00AM
Microsoft has appointed Philippa Snare as chief marketing officer after a period of upheaval at the internet and software brand.
Weetabix drops child ambassadors
Weetabix drops child ambassadors
by Gemma Charles
11 October 2011, 08:00AM
Weetabix will no longer use child brand ambassadors following the release of guidelines outlawing the practice.
Chime Communications buys Simon Gulliford's consultancy
Chime Communications buys Simon Gulliford's consultancy
by Maisie McCabe
11 October 2011, 09:36AM
Chime Communications, the owner of VCCP and Bell Pottinger, has bought marketing strategy consultancy Gulliford Consulting for an initial consideration of £2.5m, in a cash and shares deal.
Media agencies back Gary Digby's Channel 4 role
Media agencies back Gary Digby's Channel 4 role
by Maisie McCabe
11 October 2011, 08:30AM
Media agencies are largely supportive of Channel 4 sales director Jonathan Allan's decision to bring in former ITV sales boss Gary Digby as a consultant, ahead of the trading season, but think Allan should take the opportunity to revamp the sales tea...
Facebook finally launches iPad app
Facebook finally launches iPad app
by Daniel Farey-Jones
11 October 2011, 09:17AM
Facebook has taken the wraps off its long-awaited app for the iPad, extending its presence in mobile devices.
Eurostar adds social position
Eurostar adds social position
by Noelle McElhatton
11 October 2011, 08:00AM
Eurostar, the high-speed cross-Channel train service, is to appoint a head of social media, whose remit will include crisis management.
ISBA and IPA initiative aims to clarify pitching
ISBA and IPA initiative aims to clarify pitching
by Andrew McCormick
11 October 2011, 12:01AM
Brands are being encouraged to sign up to an industry initiative aimed at ending 'pitch hell' for marketers and agencies
Think BR

Think BR: Where does Aegis think it is going?

While Aegis makes tiddly acquisitions in Sweden, shareholders remain in the dark about what the true strategic intentions are for the group, writes Bob Willott.



Working the new creative model

Intelligence
Examining Facebook's plan to rule the web
Examining Facebook's plan to rule the web
by Sarah Shearman and Andrew McCormick
07 October 2011, 11:30AM
Brands, agencies and partners describe their role in fuelling the world's biggest social network.
Time for some noisy thinking
Time for some noisy thinking
by
07 October 2011, 12:00AM
Sarah Newman, the chair of the APG, reflects on some of her favourite presentations to the APG Creative Strategy Awards and what planning might do to ensure its future.
Can press be traded like TV?
Can press be traded like TV?
by Alasdair Reid
06 October 2011, 08:00AM
Will News International's automated system work, Alasdair Reid asks.
How does the homes magazine sector survive?
How does the homes magazine sector survive?
by Isobel MacKenzie-Price and Sue Crewe
06 October 2011, 08:00AM
The UK's love affair with beautiful houses is far from over, as shown by the healthy homes magazine sector, according to experts from two leading titles.
Also in the news
Sony UK hires Cake to add focus to social media offering
by Matthew Chapman, 11 October 2011, 09:01AM
Bacardi looks to Facebook
by Sarah Shearman, 11 October 2011, 08:00AM
Holland & Barrett in health expert shift
by Matthew Chapman, 11 October 2011, 08:00AM
Channel 4 to sponsor Guardian iPad app
by Sara Kimberley, 10 October 2011, 04:05PM
Manchester City strikes content deal with YouTube
by Sarah Shearman, 10 October 2011, 04:20PM
VivaKi strikes online ad compliance partnership
by Daniel Farey-Jones, 10 October 2011, 04:11PM
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