Wednesday, 2 June 2010

Marketing Daily - Nestle, Mars, Gillette, Diageo

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Breaking news from Marketing
 
Breaking news from Marketing June 2010
 
Latest News
 
Mars and FA in World Cup clash with Nestlé
John Reynolds,
02 June 2010
 

Mars and The Football Association (FA) are considering legal action against Nestlé,...

Mars and FA: plan to take Nestle to task
 
 
Gillette to run celebrity ads
Joe Thomas,
02 June 2010
 

Gillette is preparing to return to a celebrity-led ad strategy, just six...

Gillette brand-ambassadors set to return
 
 
Diageo streamlines ad strategy
Joe Thomas,
02 June 2010
 

Diageo GB is consolidating its marketing strategy across its portfolio of brands...

Diageo looks to streamline ad strategy
 
 
Marketing appoints new editor
Staff,
02 June 2010
 

Marketing has appointed Gareth Jones as editor, replacing Lucy Barrett, who left...

Gareth Jones: Marketing editor
 
 
Hovis embarks on first 'buzz marketing' drive
John Reynolds,
02 June 2010
 

Hovis is launching its first marketing advocacy programme, to promote its recently...

Hovis has recruited 8000 brand advocates
 
 
Moet & Chandon begins online rethink
Sara Kimberley,
02 June 2010
 

Louis Vuitton Moët Hennessy (LVMH) is reviewing the global digital strategy for...

Champagne consumption in the UK has been in decline
 
 
Egg Card makes return to advertising after three-year hiatus
Alex Brownsell,
02 June 2010
 

Credit card brand Egg is to roll out its first major above-the-line...

Egg card readies advertising return
 
 
Government advisers support ban on all alcohol ads
Ben Bold,
02 June 2010
 

The National Institute of Clinical Excellence (Nice) has said the government should...

Alcohol advertising: government urged to consider complete ban
 
 
Twinings hires Sean Summers as top marketer
John Reynolds,
02 June 2010
 

Twinings has appointed Sean Summers to the role of marketing director, as...

Twinings has made senior marketing appointments
 
 
 
Also in the News
 
Jeremy Lee on Media: Robbing Peter to pay Paul?
02 June 2010
 
Their brand is their bond
John Reynolds,
02 June 2010
 
Picking up the bill
David Tiltman,
02 June 2010
 
Bmibaby's new MD to embrace social networking in Twitter Q&A session
Ben Bold,
01 June 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Fergie only wanted the money for a cup of tea
Jeremy Lee
 

After being exposed by the News of the World as being rather venal as well as careless with money (as...

 
 
Marketing alchemy
Alan Mitchell
 

Why bang on about consumer decision-making? Because it’s where, historically, marketing took a most damaging wrong turn.    ...

 
 
Branded content, a lifestyle
Julia Hutchison
 

In April 2010, the IPA Bellwether survey revealed that in the past three months UK companies increased marketing spend...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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