Monday, 4 October 2010

Breaking news from Brand Republic - Wayne Rooney, Superdrug, Nintendo, Google, Saint@RKCR, Ciclope

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Coca-Cola axes Rooney campaign following prostitute allegations
Coca-Cola axes Rooney campaign following prostitute allegations
by Mark Banham
04 October 2010, 09:36AM
Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that he slept with a prostitute.
Superdrug launches first major campaign for 10 years
Superdrug launches first major campaign for 10 years
by Loulla-Mae Eleftheriou-Smith
01 October 2010, 09:14AM
Superdrug has launched its first major TV advertising campaign for 10 years, introducing actress Joanna Page as the face of the retailer.
Helen Mirren and JLS to front Nintendo Christmas campaign
Helen Mirren and JLS to front Nintendo Christmas campaign
by Katherine Levy
04 October 2010, 09:50AM
Nintendo has revealed the extensive line-up of celebrities who will feature in its pre-Christmas campaign, promoting a range of games for its Wii and DS consoles.
Google launches multimedia ad campaign 'Watch this Space'
Google launches multimedia ad campaign 'Watch this Space'
by Arif Durrani
04 October 2010, 08:00AM
Google has launched a two-month multimedia advertising campaign called 'Watch this Space' today (4 October), targeting agency and advertisers responsible for online display spend.
Saint@RKCR promotes Adam Graham to managing partner
Saint@RKCR promotes Adam Graham to managing partner
by Matt Williams
04 October 2010, 08:00AM
Saint@RKCR has promoted its operations partner Adam Graham to the role of managing partner following the recent departure of Zaid Al-Zaidy.
Argentina to host first Ciclope ad craft festival
Argentina to host first Ciclope ad craft festival
by Daniel Farey-Jones
01 October 2010, 08:00AM
An international advertising craft festival, which will award excellence in art direction, editing, visual effects and music, will be held in Argentina in December.
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Intelligence
Media's most trusted brands
Media's most trusted brands
by Richard Morris
04 October 2010, 08:30AM
Carat's CCS survey reveals the most trusted brands among traditional and new media, and emphasises the need for them to keep proving themselves in a rapidly changing landscape.
Why is online advertising still failing to engage consumers?
Why is online advertising still failing to engage consumers?
by Faye Weeks
01 October 2010, 09:00AM
A study from digital research specialist Connect Insight shows a high level of negativity towards online advertising, particularly among older consumers, and asks what can be done to address this.
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Also in the news
Lurpak searches for real cooks to star in C4 idents
by Sarah Shearman, 01 October 2010, 04:40PM
Sky expects up to 200,000 Sky 3D subscribers by mid-2011
by Maisie McCabe, 01 October 2010, 03:57PM
Desmond plots Express and Star cover price rise
by John Reynolds, 01 October 2010, 03:57PM
IPC offloads Guitar & Bass magazine to Anthem Publishing
by Katherine Levy, 01 October 2010, 01:51PM
From the blogs
No sex please, we're Pakistani!
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04/10/2010
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04/10/2010
Age of stupid - greens blow up school kids in ad to sell climate change.
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John Wayne saves the day at RTS conference
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01/10/2010
Sterling Cooper Draper Pryce Sky Cheese
Jeremy Lee
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