Friday, 1 October 2010

Digital PM - EU, BBN, Publicis, why online advertising is failing to engage

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Latest news
EU to take UK to court over internet privacy rules
EU to take UK to court over internet privacy rules
by Sarah Shearman
01 October 2010, 04:30PM
The European Commission has decided to refer the United Kingdom to the EU's Court of Justice for not fully implementing EU rules on internet privacy.
BBN launches B2B ad network in UK
BBN launches B2B ad network in UK
by Staff
01 October 2010, 02:45PM
BBN Network, the ad network for the business-to-business community, has launched in the UK with six UK publishers this week.
Publicis acquires majority stake in Indian social media firm
Publicis acquires majority stake in Indian social media firm
by John Reynolds
01 October 2010, 11:24AM
Publicis has acquired a majority stake in 20:20 Media, India's public relations and technology communications business, and 2020Social, the social media consulting firm.
Why is online advertising still failing to engage consumers?
Why is online advertising still failing to engage consumers?
by Faye Weeks
01 October 2010, 09:00AM
A study from digital research specialist Connect Insight shows a high level of negativity towards online advertising, particularly among older consumers, and asks what can be done to address this.
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Also in the news
Dentsu London lands digital brief for luxury hotels company
by Sara Kimberley, 01 October 2010, 11:00AM
Dennis Publishing's iGizmo iPad app tops Apple charts
by Katherine Levy, 01 October 2010, 11:24AM
60 Second Spot: Matt Kelly, Mirror Group
by John Reynolds, 01 October 2010, 10:12AM
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