Wednesday, 6 October 2010

Breaking news from Brand Republic - Publicis, Sony, X Factor, City AM, Hipp, BR Video, Very.co.uk

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Publicis lands $110m stake in Brazilian agency Talent
Publicis lands $110m stake in Brazilian agency Talent
by Daniel Farey-Jones
06 October 2010, 09:34AM
Publicis Groupe has confirmed it has signed a deal to acquire a 49% stake in Brazilian advertising group Talent, with the option of taking a majority stake in future.
Sony spitting ad cleared by watchdog
Sony spitting ad cleared by watchdog
by John Reynolds
06 October 2010, 09:45AM
Sony's TV ad for a range of Bravia television sets that featured a boy spitting, has escaped a ban from the advertising watchdog despite attracting 56 complaints.
Gamu-gate sparks unveiling of X Factor's 'wildcard' entries
Gamu-gate sparks unveiling of X Factor's 'wildcard' entries
by Mark Banham
05 October 2010, 07:34PM
'The X Factor' publicity machine was collapsing under an avalanche of social media activity last night (5 October), when the names of four "wildcard" entries were unveiled online.
City AM swings into profit for the first time
City AM swings into profit for the first time
by John Reynolds
06 October 2010, 08:44AM
City AM, the free business daily newspaper, has swung into profit for the first time since its launch in 2005, recording a £423,000 pre-tax profit in the first six months of 2010.
ASA bans Hipp baby milk ad
ASA bans Hipp baby milk ad
by Mark Banham
06 October 2010, 09:10AM
Hipp Organic baby milk has fallen foul of the Advertising Standards Authority (ASA) regulations today for marketing itself as a direct substitute for breast milk.
BR Video: Should cereals only come in plastic bags?
BR Video: Should cereals only come in plastic bags?
by Loulla-Mae Eleftheriou-Smith
06 October 2010, 09:25AM
As cereal makers debate the benefits of dumping their cardboard packaging to protect the environment, we ask the public what they think about the idea of pouring their food from plastic bags in this week's BR video.
Very.co.uk bids to interest young mothers
Very.co.uk bids to interest young mothers
by Daniel Farey-Jones
05 October 2010, 09:05AM
Very.co.uk is this week directing its resources at young mothers with a campaign that unveils an online maternity and baby fashion show, due to take place on 13 October.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
Britain's love affair with mobile phones
Britain's love affair with mobile phones
by Russell Budden
05 October 2010, 08:30AM
Kantar Media's TGI survey looks at the figures behind the British love affair with mobile phones, revealing a massive increase in penetration and a demographic breakdown of heavy texters.
Media's most trusted brands
Media's most trusted brands
by Richard Morris
04 October 2010, 08:30AM
Carat's CCS survey reveals the most trusted brands among traditional and new media, and emphasises the need for them to keep proving themselves in a rapidly changing landscape.
Think BR

IAB chief executive Guy Phillipson on the latest online adspend figures.

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Also in the news
Carlsberg and Sky join for on-pack promotion
by Alex Brownsell, 05 October 2010, 03:28PM
Sony pulls support for 10:10 initiative over contentious promo
by Mark Banham, 05 October 2010, 03:06PM
Ryder Cup fever spikes BR app chart
by Daniel Farey-Jones, 05 October 2010, 04:15PM
VisitBritain partners BA for tourism campaign
by Alex Brownsell, 05 October 2010, 01:10PM
ITV1 tops ratings with 5.8 million for DCI Banks
by Daniel Farey-Jones, 05 October 2010, 03:45PM
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