Tuesday, 5 October 2010

Digital PM - John Lewis, DKNY, Toyota, AOL, Ryder Cup, MyDeco

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John Lewis launches mobile site
John Lewis launches mobile site
by Loulla-Mae Eleftheriou-Smith
05 October 2010, 02:07PM
John Lewis, the department store, is upping its online presence by launching a mobile-optimised version of its website, www.johnlewis.com, next Monday (11 October).
DKNY Jeans, Iris launch global digital campaign 'Room 303
DKNY Jeans, Iris launch global digital campaign 'Room 303
by Jane Leung
05 October 2010, 03:31PM
HONG KONG - Fashion brand DKNY Jeans has launched its widely anticipated suspenseful global digital campaign 'Room 303 - Unlock the secrets'.
Toyota launches digital campaign for Auris model
Toyota launches digital campaign for Auris model
by Mark Banham
05 October 2010, 11:35AM
Glue Isobar has created a campaign for Toyota featuring the latest projection-mapping techniques to showcase the hybrid technology now available inside the new Auris hatchback.
AOL bolsters its content-led website portfolio
AOL bolsters its content-led website portfolio
by Sarah Shearman
05 October 2010, 03:40PM
AOL is relaunching its music site with an emphasis on "high quality, magazine-style values" in its design, editorial and multimedia content, as part of its plan to become the world's largest content provider.
Ryder Cup fever spikes BR app chart
Ryder Cup fever spikes BR app chart
by Daniel Farey-Jones
05 October 2010, 04:15PM
Golf proved the biggest draw in the iPhone store over the past week, with the official Ryder Cup app topping the BR app chart.
AOL ads back digital content strategy
AOL ads back digital content strategy
by Sarah Shearman
05 October 2010, 11:00AM
AOL UK is launching a campaign to promote its new positioning as a provider of quality content.
Mydeco to sell designer kitchenware packages
Mydeco to sell designer kitchenware packages
by Sarah Shearman
05 October 2010, 02:23PM
Mydeco.com has launched an online marketplace that sells kitchenware at discounted prices to its users.
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Also in the news
X Factor complaints flood social networking sites
by Mark Banham, 05 October 2010, 09:56AM
Google unveils TV and app partners
by Sarah Shearman, 05 October 2010, 11:30AM
Twitter chief executive Williams steps down
by Sarah Shearman, 05 October 2010, 09:14AM
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From the blogs
Diversity of advertiser solutions means online offers something for everyone
Tim Elkington
05/10/2010
Dentsu plans blitz on western markets
Bob Willott
01/10/2010
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30/09/2010
M&C's profit improvement masks margin slippage
Bob Willott
30/09/2010
Online research: the crack cocaine of media evaluation
David Brennan
29/09/2010
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