Digital PM - Sky/IAB, First Direct, BD Network, NYT, Opodo

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Sky/IAB research ranks online video ad formats by recall by Maisie McCabe 06 October 2010, 04:10PM The most memorable online video ad format is pre-roll ads accompanied by a banner, according to research from pay-TV broadcaster Sky and the Internet Advertising Bureau. First Direct deepens online engagement by Sarah Shearman 06 October 2010, 04:14PM First Direct is replying to customers' queries publicly for the first time on its online forum, as part of a wider strategy to strengthen customer relations by being media friendly. BD Network hires digital strategy director by Daniel Farey-Jones 06 October 2010, 12:10PM Integrated agency BD Network has hired Lachlan James to oversee the development of its online offering in the new role of digital strategy director. NY Times boss says staying open to web crucial to paywall by Staff 06 October 2010, 12:20PM NEW YORK - The New York Times CEO, Janet Robinson, has emphasised the importance of the paper staying open to the web both in terms of search engines and social media when its paywall goes live in January. Opodo refreshes site amid strategy rethink by Sarah Shearman 06 October 2010, 10:45AM Opodo, the online travel service, is reviewing its marketing strategy as part of wider plans to differentiate its offering from rival web-based travel agents. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news News Corp prepares to launch digital news aggregation platform by Arif Durrani, 06 October 2010, 10:38AM Interflora cheers up glum Twitter users by Sarah Shearman, 06 October 2010, 11:22AM Yahoo! acquires ad technology company by Sarah Shearman, 06 October 2010, 09:30AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Your Customers Deserve Your Best Copy Christopher Johns 06/10/2010 UK's public marketing agencies see profits rise 52% Bob Willott 05/10/2010 Diversity of advertiser solutions means online offers something for everyone Tim Elkington 05/10/2010 Dentsu plans blitz on western markets Bob Willott 01/10/2010 Hasgrove joins companies enjoying improved profits Bob Willott 30/09/2010 Latest jobs Account Director Recruiter Daniel Marks London Salary £38k-50k + Benefits Location Central London Social Media Manager Recruiter Purple Consultancy Salary £30000 - £35000 per annum Location London Information Architect/ User Experience Architect - 35k Recruiter Digital Gurus Salary £35000 per annum Location West End Account Director Recruiter Dynamic New Alliances Salary £45K - £50K Location London Director of Digital Media Communications (Social) Recruiter Ad Lib Salary £Excellent! Location Berkshire Senior Project Manager Recruiter The Blueprint Salary £50000 - £60000 per annum + Package Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders