Wednesday, 6 October 2010

Marketing Daily - PizzaExpress, Northern Foods, Nationwide, Interflora, and Greggs

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
PizzaExpress to offer breakfast in 'living lab'
John Reynolds,
06 October 2010
 

PizzaExpress is introducing a restaurant format, which it will use to trial...
PizzaExpress: launches 'living lab'
 
 
Northern Foods appoints Fox's MD to head up all brands
John Reynolds,
06 October 2010
 

Northern Foods has pooled all its brands into a single division headed...
Fox's: MD becomes responsible for all Northern Foods' brands
 
 
Nationwide axes sponsorship team
John Reynolds,
06 October 2010
 

Nationwide is to axe its five-strong specialist sponsorship division after ending its...
Nationwide: calls time on sport sponsorship
 
 
Interflora cheers up glum Twitter users
Sarah Shearman,
06 October 2010
 

Interflora has launched a social media campaign designed to cheer up Twitter...
Interflora: saying it with flowers via Twitter
 
 
Greggs to begin selling porridge
John Reynolds,
06 October 2010
 

Greggs, the budget bakery chain, has disclosed plans to help itself to...
Greggs: expanding into the breakfast market
 
 
Opodo refreshes site amid strategy rethink
Sarah Shearman,
06 October 2010
 

Opodo, the online travel service, is reviewing its marketing strategy as part...
Opodo: refreshes website
 
 
 
Also in the News
 
EasyJet profits to soar above £150m as UK passengers increase
Loulla-Mae Eleftheriou-Smith,
06 October 2010
 
Sponsorship Leagues 2010
Ed Kemp,
06 October 2010
 
BR Video: Should cereals come in plastic bags?
Loulla-Mae Eleftheriou-Smith,
06 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Margaret Mountford's richer than Lord Sugar; on papyrus at least.
Jeremy Lee
 

The Apprentice returns tonight and it'll be interesting to see whether the viewing experience is as useful as Margaret Mountford...
 
 
Your Customers Deserve Your Best Copy
Christopher Johns
 

There were really only two subjects of discussion worth noting at this year's FOWA (Future of Web Apps, London).  The...
 
 
UK’s public marketing agencies see profits rise 52%
Bob Willott
 

It may not feel as if business activity is recovering, but if the results from a recent batch of publicly...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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