Friday, 1 October 2010

Marketing Daily - Virgin Atlantic, Brand of the Year, Dove, Asda

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Breaking news from Marketing
 
Breaking news from Marketing October 2010
 
Latest News
 
Virgin Atlantic unveils global ad campaign
Loulla-Mae Eleftheriou-Smith,
01 October 2010
 

Virgin Atlantic launches its first major advertising campaign in the US today,...

Virgin Atlantic: unveils global ad campaign
 
 
Recognising excellence
Ed Kemp,
30 September 2010
 

Competition will be fierce for this year's Marketing Society Brand of the...

Brand of the year
 
 
Dove TV push backs revamped hair care range
Loulla-Mae Eleftheriou-Smith,
01 October 2010
 

Dove, the hair and skin care brand, has created a TV ad...

Dove Damage Therapy: kicks off TV push
 
 
New fruit juice brand to roll out in Asda
Loulla-Mae Eleftheriou-Smith,
01 October 2010
 

Don Simon, the Spanish drinks company, is launching Juice Out drinks in...

Juice Out: rolls out in Asda stores next week
 
 
Everything Everywhere to cut marketing roles
Daniel Farey-Jones,
30 September 2010
 

Everything Everywhere is to shed 11 brand marketing roles as part of...

Everything Everywhere: Orange and T-Mobile joint venture
 
 
First Direct celebrates 21 years since launch
Alex Brownsell,
01 October 2010
 

First Direct is today (1 October) celebrating its 21st anniversary after famously...

First Direct: marks its 21st anniversary
 
 
Panasonic to sponsor films on Sky 3D
Maisie McCabe,
01 October 2010
 

Electronics manufacturer Panasonic has signed a six-figure deal to sponsor films on...

Panasonic: to sponsor films on Sky 3D
 
 
 
Also in the News
 
BSkyB to launch pay-TV channel Sky Atlantic HD
Maisie McCabe,
01 October 2010
 
Jacob's Creek to sponsor early evenings on Dave
Maisie McCabe,
01 October 2010
 
Freesat unveils biggest ad campaign to date
Sara Kimberley,
01 October 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
A truly disruptive innovation
Alan Mitchell
 

    Today a Press Release goes out introducing a truly disruptive innovation for marketers: the Personal Data Store....

 
 
Sterling Cooper Draper Pryce Sky Cheese
Jeremy Lee
 

The launch of Sky's latest HD channel Sky Atlantic is a typically bold move by the broadcaster. Fans of Mad...

 
 
Crisis management: The best approach
Helen Simson, Client Services Director, Eclipse
 

In the past year, crisis management has topped the news agenda time and again. Whether it is badly managed PR...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
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