Friday, 1 October 2010

Global Bulletin from Brand Republic - Virgin Atlantic, Goldman Sachs, Scott Spirit, NBC, Unilever, Naked, new creatives, BBC Good Food, BBH NY

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Virgin Atlantic launches £6m global ad campaign
Virgin Atlantic launches £6m global ad campaign
by Loulla-Mae Eleftheriou-Smith
01 October 2010, 09:30AM
Virgin Atlantic has launched a £6m ad campaign today that includes TV and cinema ads in the US and UK.
Goldman Sachs banks on global campaign to restore tarnished image
Goldman Sachs banks on global campaign to restore tarnished image
by Staff
30 September 2010, 09:03AM
NEW YORK - Four months after being accused of defrauding investors investment bank Goldman Sachs has launched a global ad campaign to boost its battered image.
WPP's Spirit tipped to take on global strategy role out of China
WPP's Spirit tipped to take on global strategy role out of China
by Marie Green
27 September 2010, 10:35AM
HONG KONG - Scott Spirit, Asia-Pacific strategy director at WPP, is tipped to have been promoted to chief strategy officer, the first global role stationed outside of the group's London and New York offices.
Vivendi sells $2bn NBC stake to GE
Vivendi sells $2bn NBC stake to GE
by Arif Durrani
27 September 2010, 09:37AM
Vivendi, the French multimedia conglomerate, has sold part of its 20% stake in NBC Universal to General Electric for $2bn.
Unilever makes £2.3bn swoop on personal care brands
Unilever makes £2.3bn swoop on personal care brands
by Daniel Farey-Jones
27 September 2010, 08:48AM
Unilever is to buy Alberto Culver, the owner of personal care brands including Tresemmé and Simple, for $3.7bn (£2.3bn) in cash.
Naked enters Middle East market
Naked enters Middle East market
by Iain Akerman
27 September 2010, 03:58PM
DUBAI - Global agency Naked Communications has entered the Middle East market through a partnership with Belgiovane Williams Mackay (BWM).
Advertising is calling - a speech in 30 slogans
Advertising is calling - a speech in 30 slogans
by Staff
27 September 2010, 03:11PM
DUBAI - You might not like the execution, but the idea is interesting none the less. Created by Memac Ogilvy Dubai and Muddville Dubai to entice new creatives into the industry this video performance is done in 30 slogans.
BBC Good Food magazine launches in Asia
BBC Good Food magazine launches in Asia
by Katherine Levy
01 October 2010, 11:51AM
Culinary title BBC Good Food magazine is being licensed out to a publisher in Asia from today (1 October), in a deal that sees the brand expand across a third continent.
BBH New York parts company with creative chief
BBH New York parts company with creative chief
by Staff
29 September 2010, 03:55PM
NEW YORK - Bartle Bogle Hegarty has parted company with its chief creative officer, Kevin Roddy, who has left the agency following what are being described as creative differences.
Also in the news
United Biscuits in takeover talks with Chinese food company
by John Reynolds, 27 September 2010, 08:50AM
ITV sells stake in US cinema ad firm to reduce debt
by Sara Kimberley, 28 September 2010, 09:14AM
Google turns 12 years old
by Arif Durrani, 27 September 2010, 04:25PM
EMS SURVEY: Eurosport and FT continue to lead European media
by Maisie McCabe, 27 September 2010, 12:25PM
The Times website loses another 120,000 readers to paywall
by Staff, 27 September 2010, 11:08AM
Simon to move to Leo Burnett, Colombo as chief creative officer
by Bindu Nair Maitra, 29 September 2010, 03:23PM

From Pakistan - Sabene Saigol blogs from Lahore

Advertising for flood relief - how can we make it happen?
Sabene Saigol
21/09/2010
Pepsi gets it right
Sabene Saigol
16/09/2010
That's just not cricket!
Sabene Saigol
03/09/2010

From Stateside - George Parker's Madscam

Inside a Big Dumb Agency! External website

Advertising Explained! External website

Ignorance is bliss! External website

From Singapore - Chris Reed on partnership marketing

F1 Singapore - its MARMITE to Singaporeans External website

Linkin Park: how to repackage and reinvent a brand External website

New York v Singapore Airport: what do they say about their respective country brands? External website

From Amsterdam - Kerrie Finch blogs from Holland

More chutzpah required - making your mark with International media External website

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