Tuesday, 4 January 2011

Marketing Daily - P&G top advertiser in 2010, plus the VAT increase, Direct Line, BT, and Land Rover

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
P&G replaces Government as UK's biggest advertising spender
Gemma Charles,
04 January 2011
 

Procter & Gamble is now the UK's biggest spender on advertising, following...

Procter & Gamble: now UK's biggest advertising spender
 
 
Retailers absorb VAT hike for a limited time
Ed Owen,
04 January 2011
 

A number of retailers will not pass on the hike in the...

Shoppers: retailers swallow VAT increase
 
 
Direct Line drops red phone in favour of comedy ads
Alex Brownsell,
04 January 2011
 

Insurance brand Direct Line is moving away from its long-running animated red...

Direct Line: new ads star Alexander Armstrong and Chris Addison
 
 
BT names winners of Race to Infinity campaign
Sarah Shearman,
04 January 2011
 

BT has named six UK communities that will receive superfast broadband by...

BT: Infinity TV campaign
 
 
Moneysupermarket.com to sponsor 'Britain's Got Talent'
Maisie McCabe,
04 January 2011
 

Moneysupermarket.com, the price comparison website, is to sponsor the new series of...

Britain's Got Talent: signs up Moneysupermarket
 
 
 
Also in the News
 
Land Rover plays with clay in new TV ad
Sara Kimberley,
04 January 2011
 
The Co-op launches 'plea' TV ad
Sara Kimberley,
04 January 2011
 
Bmi names Stuart Beamish as head of marketing and product
Loulla-Mae Eleftheriou-Smith,
04 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Bar interactivity
Greg Taylor
 

Tokyo's Graffiti Bar houses the hospitality world's largest interactive multi-touch display installation. Its 14 LCD units serve as bar top,...

 
 
HAVING SOME SKIN IN THE GAME
Dave Trott
 

Max Forsyth is a photographer. He was telling me about the time he flew from Israel to Cairo, on El...

 
 
A little bit of Channel 4 has just died
Jeremy Lee
 

'Channel 4 - something for everyone some of the time'. Well that's what its old mantra used to be.  ...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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