| Latest news | |  | | | | | PPR, the French luxury and retail group which owns Gucci and Puma, has bought Volcom, the US action sports brand, for $607.5m (£366m). | | |  | | | | | John Lewis has become a partner of the BT Paralympic World Cup, to be staged in May, sponsoring its volunteer programme. | | |  | | | | | Vodafone is to sponsor a fleet of London Taxis adding phone chargers and the opportunity to pay your fare with a mobile phone. | | |  | | | | | Sony has admitted the personal information of a further 24.6 million customers may have been stolen, as it seeks to mollify customers affected by an earlier data theft. | | |  | | | | | Microsoft has moved its US creative accounts for Bing and Office out of WPP's JWT New York, according to reports. | | |  | | | | | Diageo GB's first iAd, launching tomorrow (3 May), will promote the Guinness 'More Life in the Dark' campaign, with resources to help people enjoy a good night out. | | |  | | | | | Specsavers has broken a new TV ad, featuring poorly sighted astronauts landing at the wrong airport. | | |  | | | | | Burton Foods has returned to TV screens after a four-year hiatus to launch an ad campaign to promote its new biscuit range Toffee Dodgers. | | |  | | | | | The papers carry several business-to-business campaigns this morning, with phone companies and banks highlighting their business services. | | | | | Intelligence | |  | | | | | In today's recommendation environment, consumers are becoming brand ambassadors, but should brands trust the wisdom of the masses, asks Trevor Clawson. | | |  | | | | | Kids who use Twitter are a third more likely to be influenced by opinions and endorsements they encounter on the internet than the average 11-19 year old, writes Alice Dunn, marketing executive, Kantar Media. | | |  | | | | | Just 17% of consumers believe the consumer reviews they read on a company website are trustworthy, writes Ralph Risk, marketing director, Lightspeed Research Europe. | | | | | | | Latest jobs | | | | | |  | | |
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