Tuesday 3 May 2011

Media AM - Apple iAd, Vodafone, Time, Sony, Paper Round

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Media AM Bulletin
 
 
 
*   Latest News
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Guinness: unveils its first Apple iAd
Guinness to run first Apple iAd
Sarah Shearman, 02 May 2011

Diageo GB's first iAd, launching tomorrow (3 May), will promote the Guinness...

  
One of Vodafone's 500 patriotic taxi wraps
Vodafone launches Taxi drive
Ed Owen, 03 May 2011

Vodafone is to sponsor a fleet of London Taxis adding phone chargers...

  
Time Inc: iPad edition access free for print magazine subscribers
Time Inc secures print subscribers free iPad access
Katherine Levy, 03 May 2011

Time Inc, the owner of magazine publisher IPC, has agreed a deal...

  
Sony: second data theft revealed
Sony admits further data losses ahead of customer retention effort
Daniel Farey-Jones, 03 May 2011

Sony has admitted the personal information of a further 24.6 million customers...

  
The Sun: Tesco shopping offer
Paper Round (3 May) - Which clients are advertising in the national press?
Sarah Johnson, 03 May 2011

The papers carry several business-to-business campaigns this morning, with phone companies and...

  
*   Also in the News
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Newspaper ABCes: Top three sites report record March traffic
John Reynolds, 28 April 2011
BSkyB spends £12m on News Corp negotiations
Arif Durrani, 28 April 2011
Interpublic reduces losses to $48m after double-digit growth
Daniel Farey-Jones, 28 April 2011
Royal Wedding programme goes live
Katherine Levy, 28 April 2011
College of Law moves media account to TCS Media
Katherine Levy, 28 April 2011
 
 
Blogs & Forums
Latest Blog Entries
Credit where it's due to The Guardian
Ian Darby

Campaign and me personally have written some critical words about The Guardian newspaper recently. Its obsession with the News International...

Murdoch’s News Corp set to become the UK’s biggest advertiser
Arif Durrani

  Culture secretary Jeremy Hunt is believed to be gearing-up to clear the way for Rupert Murdoch's News Corporation to...

The Social Media Bunfight â€" Who owns Social Media?
Shane O'Byrne, Social Media Director, MEC

Social Media is not just about being on Facebook, YouTube and Twitter. Yes, you need to be considering these platforms...

Is IPG Mediabrands in communication meltdown?
Arif Durrani

Another day, another rambling communiqué from Interpublic, home to McCann Erickson, UM, Initiative, and its increasingly spuriously positioned Mediabrands.  ...

City breaks versus tropical travels
Ben Hughes

 As a former student of Jesus College, Oxford, I've been following the furore over David Cameron's attack on Oxford University's...

A graph to remember (we hope)
TESS ALPS

A picture is allegedly worth a thousand words, though of course moving pictures with sound (aka TV) are worth even...

The perpetual death of television
Richard Welsh

The debate about the perpetual death of traditional television has been going on for so long now that...

 
 
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