Thursday 28 April 2011

DM Bulletin from Brand Republic - Apple, Sony, Elvis, Lida, BT, Creative Strategy

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Apple breaks silence to deny iPhone location tracking
Apple breaks silence to deny iPhone location tracking
by Sarah Shearman
27 April 2011, 04:25PM
Apple has broken its silence over claims that iPhones are storing data about users' whereabouts, and has issued a statement denying it has been tracking the location of its mobiles, blaming confusion over its complex technology for consumer concern.
Sony admits hack attack netted personal data
Sony admits hack attack netted personal data
by Daniel Farey-Jones
27 April 2011, 10:10AM
Sony has admitted personal data was compromised by the third-party attack, which has forced its PlayStation Network offline.
Elvis managing partner Mike Cullis leaves
Elvis managing partner Mike Cullis leaves
by Sara Kimberley
26 April 2011, 10:32AM
Elvis managing partner Mike Cullis is leaving the agency after nearly seven years to pursue his own business interests.
Lida boosts planning department
Lida boosts planning department
by Sara Kimberley
26 April 2011, 11:55AM
Lida is expanding its planning department with a number of hires, including Christine Konrad Barton as strategy director, to handle key business including Boots and Ikea.
BT's Adam and Jane campaign draws 480,000 votes
BT's Adam and Jane campaign draws 480,000 votes
by Katherine Levy
22 April 2011, 09:00AM
BT has claimed its appeal to the nation to help plan the wedding of its advertising characters Adam and Jane attracted 480,000 votes via Facebook and text.
CREATIVE STRATEGY: Google's new campaign? 'Ah lahk-i allot'
CREATIVE STRATEGY: Google's new campaign? 'Ah lahk-i allot'
by Simon S Kershaw
28 April 2011, 03:45PM
Word-nerd. Bibliophile. Dictionary-reader. You'd expect a copywriter to love their language. And therefore, a campaign hanging on the playful use of English would appeal. And it does. But I suspect that I'm not the only one.
Latest Blog Entries
125 years of the real thing
Greg Taylor, 28 April 2011
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Greg Taylor, 27 April 2011
The Future Structure of Agencies
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