Thursday 28 April 2011

Marketing Daily - Tesco abandons double-the-difference Price Check promise; plus Costa, Budweiser, Peugeot, and 80s pop act Black Lace

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Breaking news from Marketing
 
Breaking news from Marketing April 2011
 
Latest News
 
Tesco abandons double-the-difference Asda price match
Ed Owen,
28 April 2011
 

Tesco has climbed down from its pledge to pay double the difference...

Tesco: climbing down in price war
 
 
Thetrainline.com casts Black Lace in 'memorable' ads
Ed Owen,
28 April 2011
 

Thetrainline.com has abandoned its sheep-themed ads for a new campaign that features...

Black Lace: fronts thetrainline.com TV campaign
 
 
Costa to open 300 new outlets
John Reynolds,
28 April 2011
 

Costa Coffee plans to open 300 new outlets this year, as parent...

Costa Coffee: plans to open 300 new outlets
 
 
Budweiser offers free pints when temperature tops 20°C
Alex Brownsell,
28 April 2011
 

Budweiser is launching an e-voucher app offering consumers in Ireland special deals...

Budweiser: launching Bud Ice Cold Index app
 
 
Peugeot crowdsources creative to liven up positioning
Ed Owen,
28 April 2011
 

Peugeot is turning to crowdsourcing in an effort to give its recently...

Peugeot: creates 'motion and emotion' initiative
 
 
NO to AV rolls out last-minute marketing push
Gemma Charles,
28 April 2011
 

NO to AV, the campaign aimed at preserving the current parliamentary voting...

NO to AV: launching last-minute marketing drive
 
 
 
Also in the News
 
Absolut ties up with Dalston festival for dance installation
Gemma Charles,
28 April 2011
 
Starbucks UK benefits from sales of Frappuccino
John Reynolds,
28 April 2011
 
Sluggish employment figures point to difficult retail sector
Ed Owen,
28 April 2011
 
Unilever plans further cost reductions after inflation warning
Daniel Farey-Jones,
28 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Brands as information services
Alan Mitchell
 

  How can brands best adjust to an environment of attention poverty, independent peer-to-peer communication and increasingly informed and empowered consumers?...

 
 
Is Sony facing a Toyota moment?
CHRIS BARRACLOUGH
 

You may remember Toyota suffered a severe dent to its reputation when accelerator problems emerged on some of its models,...

 
 
125 years of the real thing
Greg Taylor
 

Coca-Cola's 125th anniversary celebration includes commemorative cans designed with British illustrator and toy designer, James Jarvis. Curated by Kevin Poon...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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