Wednesday 6 April 2011

Breaking news from Brand Republic - Big Brother, Telegraph, Jack Wills, M&S, Spotify

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Latest news
Desmond's Channel 5 finds £200m to resurrect Big Brother
Desmond's Channel 5 finds £200m to resurrect Big Brother
by Maisie McCabe
06 April 2011, 09:03AM
Channel 5 has announced it is bringing back 'Big Brother', the reality TV show, to UK TV later this year after signing a two year £200m deal with creators Endemol UK.
Telegraph takes lead from NYT for Project Plane paywall
Telegraph takes lead from NYT for Project Plane paywall
by John Reynolds
06 April 2011, 08:00AM
Telegraph Media Group's move to a metered paywall is called Project Plane and executives have been working closely with counterparts at The New York Times ahead of an autumn launch.
Jack Wills catalogue banned for 'offensive' nudity
Jack Wills catalogue banned for 'offensive' nudity
by Ed Owen
06 April 2011, 09:10AM
University clothing brand Jack Wills has been forced by the ASA to pull a number of pages in its catalogue for their "offensive" nudity, which could pose a risk to a young teenage audience.
M&S sales hold up as market share grows
M&S sales hold up as market share grows
by Daniel Farey-Jones
06 April 2011, 09:05AM
Marks & Spencer has grown its market share in food and clothing, and delivered a 0.1% rise in like-for-like UK sales for the first quarter.
Spotify's UK boss to leave ahead of US launch
Spotify's UK boss to leave ahead of US launch
by Sarah Shearman
05 April 2011, 04:24PM
Spotify's UK country director Jon Mitchell is understood to be leaving the company's UK headquarters to assist with the launch of the digital music service in the US.
ASA clears Happy Egg ads despite RSPCA concerns
ASA clears Happy Egg ads despite RSPCA concerns
by Daniel Farey-Jones
06 April 2011, 12:01AM
A TV and press campaign for The Happy Egg Co brand has escaped action from the ad watchdog, after 39 people complained, following a news investigation about the brand.
Matalan pushes spring clothing range with picnic ad
Matalan pushes spring clothing range with picnic ad
by Ed Owen
06 April 2011, 08:00AM
Matalan has launched its second ad campaign since its return to TV with a showcase of its spring collections, developed by BBH.
Diageo dispenses with 'lead agency' approach
Diageo dispenses with 'lead agency' approach
by Gemma Charles
06 April 2011, 08:00AM
Diageo is overhauling the way in which it works with its marketing agencies.
Wimpy ditches Knickerbocker Glory in menu overhaul
Wimpy ditches Knickerbocker Glory in menu overhaul
by John Reynolds
06 April 2011, 08:00AM
Wimpy, the burger chain, is overhauling its menu and axing many traditional dishes in an effort to boost sales.
Jaguar sponsors sports news on Planet Rock
Jaguar sponsors sports news on Planet Rock
by Maisie McCabe
06 April 2011, 08:15AM
Jaguar has signed a six figure 12-month deal to sponsor digital radio station Planet Rock's sports news service.
Angry Birds debut brand tie-up tops BR app chart
Angry Birds debut brand tie-up tops BR app chart
by Daniel Farey-Jones
06 April 2011, 09:23AM
Rovio Mobile's latest Angry Birds game, a brand partnership with the movie 'Rio', has been downloaded more than 10 million times since its release and has sailed to the top of the BR branded app chart.
Paper Round (6 April) - Which clients are advertising in the national press?
Paper Round (6 April) - Which clients are advertising in the national press?
by Sarah Johnson
06 April 2011, 09:30AM
Easter is fast approaching with supermarkets lining up to advertise offers on chocolate eggs across today's papers.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.Â

View the map and submit your agency
Â
Intelligence
Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
by Sarah Johnson
01 April 2011, 03:00PM
It's not often a brand will put an obstacle between its product and customers, but that's exactly what Coca-Cola did when it placed fully stocked 3.5m tall vending machines with unreachable coin slots across Latin America on world Friendship Day.
What financial directors make of marketing
What financial directors make of marketing
by Andrew McCormick
31 March 2011, 08:30AM
They control the budgets, they prefer numbers to words, and if you're not doing your job properly, they might just pull the plug. Financial directors are the power brokers behind any company's marketing strategies, but what do they really think of th...
Killing the viral: 6 things to do if your ad leaks out
Killing the viral: 6 things to do if your ad leaks out
by Sarah Shearman
30 March 2011, 05:00AM
Olympic sponsors must have a recovery plan in place in case sensitive ads go viral, writes Sarah Shearman.
Think BR

Have you clicked to watch this space?

We are in the middle of a display advertising revolution, writes Google's Benjamin Faes.

Â

Also in the news
Daily and Sunday Sport staff lose jobs
by John Reynolds, 05 April 2011, 11:00AM
P&G sells Pringles for $2.35bn to Diamond Foods
by Loulla-Mae Eleftheriou-Smith, 05 April 2011, 04:58PM
Jim Bolton reunited with Jonathan Burley at CHI & Partners
by Matt Williams, 05 April 2011, 04:15PM
Jack Daniel's appoints Arnold KLP to social media brief
by Sara Kimberley, 05 April 2011, 03:06PM
CIM celebrates 100 years of the 'positive power' of marketing
by Arif Durrani, 05 April 2011, 02:42PM
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