DM Bulletin from Brand Republic - Maserati, Duncan Gray, JWT, Creative Strategy, behavioural ads

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Maserati hands CRM brief to WDMP by Sara Kimberley 14 April 2011, 11:55AM Maserati, the luxury car marque that is part of the Fiat Group, has appointed WDMP to handle its global CRM account. Former Proximity ECD Gray launches new agency by Sara Kimberley 13 April 2011, 12:05PM Duncan Gray, the former executive creative director at Proximity, is launching a new agency called United this week, with his BHWG co-founder Elly Woolston and planner Steven Dodds. JWT names Marius Bartsch CRM chief by Matt Williams 14 April 2011, 12:11AM JWT London has appointed Marius Bartsch to the new role of head of customer relationship management. CREATIVE STRATEGY: Do the boring bits have to be boring? No, says Air NZ by Simon Kershaw 14 April 2011, 01:20PM It's one of marketing's unspoken truths. There is a glamour hierarchy. Of course, if asked, any professional marketer would claim that they take an equal interest in anything that can build their brand and create shareholder value. Yeah, right. Behavioural ads in Europe to be flagged by icon by Arif Durrani 14 April 2011, 09:34AM Online behavioural advertising, ads that can target people based on their past web activity, will be flagged by a privacy icon when used in Europe, as part of a self-regulatory initiative launched by IAB Europe today. TMW delivers Nissan after-care CRM drive by Ed Owen 14 April 2011, 01:15PM TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email to highlight after-sales care. Andrew Walmsley on Digital: Privacy is a case of respect by Andrew Walmsley 14 April 2011, 08:00AM The availability of personalised data to marketers should be the least of consumers' worries. Quiksilver ramps up CRM strategy by Sara Kimberley 14 April 2011, 01:15PM Clothing retailer Quiksilver is ramping up its pan-European customer loyalty marketing programme by targeting customers through mobile and social media. Latest Blog Entries City breaks versus tropical travels Ben Hughes, 14 April 2011 BP deserves credit for learning from past marketing catastrophes Alex Brownsell, 14 April 2011 Singapore Airlines rules supreme but where's the Tiger? Chris J Reed, 14 April 2011 Toasting origami Greg Taylor, 13 April 2011 A graph to remember (we hope) TESS ALPS, 13 April 2011 The perpetual death of television Richard Welsh, 13 April 2011 Latest jobs Account Director Recruiter Purple Consultancy Salary £40000 - £45000 per annum Location Leeds Account Director - Creative Digital Marketing Agency Recruiter round8 Salary Up to £55k Location London OUTSTANDING ACCOUNT HANDLERS? SPRING HAS SPRUNG FOR YOUR CAREERS! Recruiter Barker Graves Salary Salaries range from £25k - £55k Location Producer Recruiter Direct Recruitment Salary £32 - 35k Location London Senior Trade Marketing Manager Recruiter Jarlett de Grouchy Salary £52000 - £60000 per annum + car + bonus Location West London Head of Advertising Production Recruiter Ad Lib Salary £45-55k + benefits Location Buckinghamshire Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders