Monday 4 April 2011

Breaking news from Brand Republic - Tesco, easyGym, Ben Langdon, Boots Opticians, F1, Paper Round

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Latest news
Tesco extends brand into used car business
Tesco extends brand into used car business
by Ed Owen
04 April 2011, 09:15AM
Tesco has moved into the used car market, rebranding Carsite.co.uk as Tescocars.com over the weekend.
Stelios to launch easyGym offering this month
Stelios to launch easyGym offering this month
by Loulla-Mae Eleftheriou-Smith
04 April 2011, 09:25AM
Easy Group founder Sir Stelios Haji-Ioannou will launch his chain of pay-as-you-go easyGyms across the UK later this month.
Ben Langdon quits Digital Marketing Group
Ben Langdon quits Digital Marketing Group
by Sara Kimberley
04 April 2011, 09:27AM
Ben Langdon, chief executive and founder of Digital Marketing Group (DMG), has resigned and the company is looking for a new chief executive.
Boots Opticians launches new TV spot
Boots Opticians launches new TV spot
by Sara Kimberley
04 April 2011, 09:03AM
Boots Opticians has launched a comic TV spot for spring, focusing on a family getting ready for the British summer.
EU in talks with F1 body over electric car championship
EU in talks with F1 body over electric car championship
by Alex Brownsell
04 April 2011, 08:45AM
The European Commission is encouraging Formula 1's ruling body to create a series of electric car racing championships, in an effort to promote awareness of new vehicle technologies, according to reports.
Paper Round (4 April) - Which clients are advertising in the national press?
Paper Round (4 April) - Which clients are advertising in the national press?
by Sarah Johnson
04 April 2011, 09:20AM
Deals, offers and reduced rates fill today's ad space across the national press, as many brands put their focus firmly on price.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
by Sarah Johnson
01 April 2011, 03:00PM
It's not often a brand will put an obstacle between its product and customers, but that's exactly what Coca-Cola did when it placed fully stocked 3.5m tall vending machines with unreachable coin slots across Latin America on world Friendship Day.
What financial directors make of marketing
What financial directors make of marketing
by Andrew McCormick
31 March 2011, 08:30AM
They control the budgets, they prefer numbers to words, and if you're not doing your job properly, they might just pull the plug. Financial directors are the power brokers behind any company's marketing strategies, but what do they really think of th...
Killing the viral: 6 things to do if your ad leaks out
Killing the viral: 6 things to do if your ad leaks out
by Sarah Shearman
30 March 2011, 05:00AM
Olympic sponsors must have a recovery plan in place in case sensitive ads go viral, writes Sarah Shearman.
Think BR

Olympic media goes under the hammer

Get ready for the biggest media auction process to hit the outdoor industry ever, writes Mike Baker.

Â

Also in the news
£250m Olympic auction prepares for bidders
by Maisie McCabe, 01 April 2011, 10:45AM
Andy Barnes leaves Channel 4
by Maisie McCabe, 01 April 2011, 02:35PM
Sport group ceases trading, calls in administrators
by Mark Banham, 01 April 2011, 04:48PM
Beta to take on Saga with new 50+ online community
by Sara Kimberley, 01 April 2011, 12:50PM
M&S to test French appetite for its brand
by Daniel Farey-Jones, 01 April 2011, 12:27PM
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