Thursday 21 April 2011

Breaking news from Brand Republic - Kia, London Mayor Vote, Publicis Groupe, ethnic groups in TV ads, Ann Summers

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Latest news
Kia calls £60m pan-Euro ad review
Kia calls £60m pan-Euro ad review
by Matt Williams
21 April 2011, 08:00AM
Kia Motors Europe, the part-Hyundai owned automotive manufacturer, is looking for an agency to work on its estimated £60 million pan-European advertising account.
COI kicks-off pitch for London Mayor Vote
COI kicks-off pitch for London Mayor Vote
by Matt Williams
21 April 2011, 08:00AM
London Elects, the organisation responsible for elections in London, is looking for an agency to handle its marketing activity ahead of the 2012 elections for the Mayor of London and London Assembly.
Publicis Groupe revenues leap 10.7% to €1.29bn
Publicis Groupe revenues leap 10.7% to €1.29bn
by Daniel Farey-Jones
21 April 2011, 09:18AM
Publicis Groupe has reported double-digit growth in first-quarter revenues to €1.29bn (£1.14bn), as investment in digital and emerging markets pays off.
Ethnic groups not reflected in TV advertising
Ethnic groups not reflected in TV advertising
by Anne Cassidy
21 April 2011, 08:00AM
Actors from black, Asian or other ethnic minorities appeared in just 5.3 per cent of UK TV ads screened in 2010, according to data from Clearcast.
Ann Summers abandons 'Squeal Deal' M&S parody campaign
Ann Summers abandons 'Squeal Deal' M&S parody campaign
by Ed Owen
21 April 2011, 08:55AM
Lingerie and erotica retailer Ann Summers has abandoned its 'Squeal Deal' campaign, which parodied Marks & Spencer Meal Deal ads, the day before the campaign was due to launch.
Coca-Cola hunts digital agency for water brand
Coca-Cola hunts digital agency for water brand
by Anne Cassidy
21 April 2011, 08:00AM
Glaceau Vitaminwater, the Coca-Cola owned brand, is looking for a digital agency to handle its advertising in Europe.
Agencies line up for Ladbrokes CRM brief
Agencies line up for Ladbrokes CRM brief
by Matt Williams
21 April 2011, 08:00AM
Ladbrokes, the bookmaker, is holding a review of its digital and direct marketing activity and has contacted a number of agencies with a request for information as it looks to boost its below-the-line offering.
Strong iPhone and Mac sales boost Apple profits 95%
Strong iPhone and Mac sales boost Apple profits 95%
by Sarah Shearman
21 April 2011, 09:07AM
Apple's net income has soared 95% to a record $6bn (£3.6bn) in the first quarter of 2011, driven primarily by strong sales of iPhones and Macs.
Republic joins Facebook Deals
Republic joins Facebook Deals
by Sarah Shearman
21 April 2011, 08:30AM
Republic, the fashion retailer, has become the latest brand to sign up to the Facebook Deals service, with a 20% discount for shoppers in-store when they "check-in".
Paper Round (21 April) - Which clients are advertising in the national press?
Paper Round (21 April) - Which clients are advertising in the national press?
by Sarah Johnson
21 April 2011, 09:20AM
Easter and bank holiday offers fill today's newspapers with DIY retailers, entertainment retailers and supermarkets all competing for weekend shoppers.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.Â

View the map and submit your agency
Â
Intelligence
When was the last time you bought something without checking online first?
When was the last time you bought something without checking online first?
by Ralph Risk
21 April 2011, 08:00AM
Just 17% of consumers believe the consumer reviews they read on a company website are trustworthy, writes Ralph Risk, marketing director, Lightspeed Research Europe.
Brand Health Check: Barack Obama
Brand Health Check: Barack Obama
by Rachel Barnes
21 April 2011, 12:00AM
Can social media help the US president re-engage with the country's voters.
The FA Cup: a clear game plan
The FA Cup: a clear game plan
by John Reynolds
20 April 2011, 12:01AM
The brand that backs The FA Cup must resist the urge to play with the format. By John Reynolds
Think BR

Andrew Walmsley on Digital: The value of your IT crowd

In this data-led era, companies' digital specialists have never been more important to marketers.

Â

Also in the news
Sky Sports celebrates 20 years of broadcasting
by Sarah Johnson, 20 April 2011, 03:06PM
The UK set for a very social Royal Wedding
by Arif Durrani, 20 April 2011, 02:32PM
ITV escapes censure over risqué Christina Aguilera routine
by Maisie McCabe, 20 April 2011, 04:21PM
Starcom MediaVest brings content unit Liquid Thread to the UK
by Katherine Levy, 20 April 2011, 04:08PM
Argos boss steps down after sales and profits fall
by Ed Owen, 20 April 2011, 12:10PM
Crowd drives Groupon into BR app chart
by Daniel Farey-Jones, 20 April 2011, 11:00AM
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