Wednesday, 27 April 2011

Breaking news from Brand Republic - Angelina Jolie, ITV and STV, ASA, Vevo, Ryanair, Havas

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Latest news
Angelina Jolie to be £6m face of Louis Vuitton
Angelina Jolie to be £6m face of Louis Vuitton
by John Reynolds
27 April 2011, 09:18AM
Louis Vuitton is to pay Hollywood actress Angelina Jolie more than £6m to be the face of its high-end fashion label.
ITV accepts £18m from STV to end legal wrangles
ITV accepts £18m from STV to end legal wrangles
by Daniel Farey-Jones
27 April 2011, 09:15AM
ITV and STV have agreed to call off the legal actions they filed against each other, with the Scottish broadcaster paying £18m to settle.
ASA flexes muscles with first brand website ruling
ASA flexes muscles with first brand website ruling
by Gemma Charles
27 April 2011, 12:01AM
The Advertising Standards Authority has deployed its new online regulatory powers for the first time since the extension of the watchdog's remit last month, upholding a complaint about a head lice repellent.
Vevo announces host of brand partners following UK launch
Vevo announces host of brand partners following UK launch
by Sarah Shearman
27 April 2011, 09:28AM
Hewlett-Packard, Puma and Warner Bros are among the first UK brands advertising on Vevo, the online music service, which launched in the UK yesterday.
ASA puts freeze on Ryanair bikini ad
ASA puts freeze on Ryanair bikini ad
by Daniel Farey-Jones
27 April 2011, 12:01AM
The ASA has banned two Ryanair press ads, one of which used an image of a woman in a bikini on a beach to promote travel in February and March, for misleading consumers.
Havas reports 6.8% organic growth
Havas reports 6.8% organic growth
by Katherine Levy
27 April 2011, 09:36AM
Havas, parent to Euro RSCG, MPG and Arena Media, has reported a 6.8% lift in organic growth for the first quarter of 2011, due in particular to its performance in the American market.
Heineken rolls out StarPlayer football game
Heineken rolls out StarPlayer football game
by Sarah Shearman
27 April 2011, 08:57AM
Heineken has launched StarPlayer, a dual-screen football game, as part of its Uefa Champions League (UCL) sponsorship that fans can play while watching the football on TV.
EasyJet business ad banned after Ryanair complaint
EasyJet business ad banned after Ryanair complaint
by Daniel Farey-Jones
27 April 2011, 12:01AM
EasyJet's push into the business travel market has run into opposition from Ryanair, which successfully complained about its rival's "we charge you less" claim, and received a reprimand of its own.
Standard Life partners with The Independent for digital push
Standard Life partners with The Independent for digital push
by Alex Brownsell
27 April 2011, 08:46AM
Standard Life has partnered with The Independent and sister title i for a campaign that encourages consumers to plan for their long-term futures.
Wrigley appoints former Coke exec as marketing director
Wrigley appoints former Coke exec as marketing director
by John Reynolds
27 April 2011, 09:16AM
Wrigley has appointed former Coca-Cola executive Daniela Campari as its new UK marketing director.
Vitaminwater appeal against ad ban fails
Vitaminwater appeal against ad ban fails
by Daniel Farey-Jones
27 April 2011, 12:01AM
Coca-Cola GB has lost its appeal against the ad watchdog's ban on describing Vitaminwater drinks as "nutritious" in its advertising.
Paper Round (27 April) - Which clients are advertising in the national press?
Paper Round (27 April) - Which clients are advertising in the national press?
by Sarah Johnson
27 April 2011, 09:30AM
Supermarket offers dominate the papers while laptop deals are the priority for electronics dealers.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
When was the last time you bought something without checking online first?
When was the last time you bought something without checking online first?
by Ralph Risk
21 April 2011, 08:00AM
Just 17% of consumers believe the consumer reviews they read on a company website are trustworthy, writes Ralph Risk, marketing director, Lightspeed Research Europe.
Brand Health Check: Barack Obama
Brand Health Check: Barack Obama
by Rachel Barnes
21 April 2011, 12:00AM
Can social media help the US president re-engage with the country's voters.
The FA Cup: a clear game plan
The FA Cup: a clear game plan
by John Reynolds
20 April 2011, 12:01AM
The brand that backs The FA Cup must resist the urge to play with the format. By John Reynolds
Think BR

Andrew Walmsley on Digital: The value of your IT crowd

In this data-led era, companies' digital specialists have never been more important to marketers.


Also in the news
Murdoch's News Corp set to become the UK's biggest advertiser
by Arif Durrani, 26 April 2011, 02:19PM
Aegis to house all UK agencies under one roof
by Mark Banham, 26 April 2011, 01:10PM
Facebook trials online voucher service
by Sarah Shearman, 26 April 2011, 09:22AM
Slazenger signs up cricketing star Anderson
by John Reynolds, 26 April 2011, 12:10PM
Sony readies tablet launch
by Daniel Farey-Jones, 26 April 2011, 09:25AM
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