Thursday 14 April 2011

Media PM - Bauer, Daily Mirror and Heart, Magic, Sabotage Times, Nicola Mendelsohn

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Media PM Bulletin
 
 
 
*   Latest News
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Bauer…advertisers can target listeners by location and interests
Bauer realigns radio stations to offer customised ad deals
Maisie McCabe, 14 April 2011

Bauer Media has restructured its radio stations into two different packages for...

  
Green Flag: readies bank holiday promotion on Heart
Green Flag in bank holiday promotion with Daily Mirror and Heart
Maisie McCabe, 14 April 2011

Green Flag, the breakdown insurance service, has struck a joint commercial partnership...

  
Swarovski card holder: part of brand's Royal Wedding promotional activity
Swarovski turns to radio to ride Royal Wedding fever
Loulla-Mae Eleftheriou-Smith, 14 April 2011

Swarovski Crystal is bidding for attention around the Royal Wedding by covering...

  
Sabotage Times: launches mobile apps
Sabotage Times launches mobile apps
Daniel Farey-Jones, 14 April 2011

Sabotage Times, the online venture launched by Loaded founder and former editor...

  
Nicola Mendelsohn, president, IPA
60 Second Spot: Nicola Mendelsohn, IPA
Mark Banham, 14 April 2011

Nicola Mendelsohn, new president of the IPA, tells Media Week how she...

  
*   Also in the News
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Bauer appoints Joe Barnes as FHM editor
Katherine Levy, 14 April 2011
Illva Saronno reviews £20m global media
Jeremy Lee, 14 April 2011
Clients cautious over Olympic outdoor bids
Maisie McCabe, 14 April 2011
Behavioural ads in Europe to be flagged by icon
Arif Durrani, 14 April 2011
 
 
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