Breaking news from Brand Republic - BA, Big Brother, FA Cup, Kindle, FT

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news British Airways prepares relaunch to put brand 'back on the map' by Loulla-Mae Eleftheriou-Smith 12 April 2011, 08:15AM British Airways is preparing a root and branch overhaul, as it looks to reinvigorate interest in the brand and re-engage with consumers. Channel 5 hunts ad agency for Big Brother by Maisie McCabe 12 April 2011, 09:30AM Channel 5 is looking for an ad agency to help with the relaunch of its channels and to promote its £200m acquisition of the Endemol-produced reality show 'Big Brother'. LG in the frame for revamped FA Cup sponsorship by John Reynolds 12 April 2011, 08:30AM Electronics brand LG has emerged as a leading candidate to become the sponsor of The FA Cup, which is expected to undergo a major relaunch next year to enhance its appeal. Amazon readies cheaper ad-supported Kindle by John Reynolds 12 April 2011, 09:05AM Amazon is launching a new, cheaper version of its Kindle e-reader that will carry advertising for the first time. FT unveils global 'business at your fingertips' campaign by Katherine Levy 12 April 2011, 08:25AM The Financial Times has launched an international ad campaign that promotes the group as the go-to source for global news and analysis. Sony puts focus on Bravia features in new campaign by Alex Brownsell 12 April 2011, 08:30AM Sony is to take a more direct approach to highlighting the features of its Bravia TV range in its marketing. Online industry steels itself for DCMS cookies report by Sarah Shearman 12 April 2011, 08:30AM Brands are bracing themselves for more online regulation as the European Union and the Department for Culture, Media and Sport (DCMS) turn their attentions to behavioural targeting. CIPR revises social media guidelines as it unveils blog portal for PR firms by James Cowling 12 April 2011, 08:16AM The Chartered Institute of Public Relations (CIPR) has launched updated social media guidance for the PR industry as it unveils a new blog space for PR firms Amy's Kitchen frozen food range targets UK by Alex Brownsell 12 April 2011, 08:30AM Amy's Kitchen, the leading US healthy frozen foods brand, is pushing to break into the UK following the announcement that it has gained listings at Asda and Sainsbury's. Genes Reunited sponsors ITV1's Long Lost Family by Maisie McCabe 12 April 2011, 12:01AM Genes Reunited, the family history website, is sponsoring 'Long Lost Family', a new six-part prime time series that traces family members, presented by Davina McCall and Nicky Campbell on ITV1. Paper Round (12 April) - Which clients are advertising in the national press? by Sarah Johnson 12 April 2011, 09:13AM Olympic sponsors aim to stay in the spotlight while Aviva celebrates International Day for Street Children in today's papers. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency Intelligence The complete guide to the new age of government communications by Gemma Charles 08 April 2011, 09:45AM In its heyday, the COI was a big-spending marketer that won awards for effectiveness. Its centralised, slimline replacement will have to be even more rigorous, writes Gemma Charles. Has the recession changed attitudes to brands and advertising? by Richard Morris 06 April 2011, 11:00AM People affected personally by the recession had a greater propensity to seek or react to advertising, writes Carat's Richard Morris. Spots V Stripes: Cadbury versus the critics by Jane Bainbridge 08 April 2011, 09:00AM Concerns that Spots V Stripes is failing to engage consumers raise questions about brands putting social media ahead of the 'big idea'. Think BR Think BR: Improving profits could be the product of improving management Results of public companies in the marcoms sector suggest we may have been worrying about public sector cuts too much, writes Bob Willott. Also in the news Private equity firm in running for BBC Magazines by Katherine Levy, 11 April 2011, 03:35PM Apple predicted to dominate tablet sales to 2015 by Ed Owen, 11 April 2011, 01:04PM Unilever launches £4.5m marketing campaign for SureMen by Loulla-Mae Eleftheriou-Smith, 11 April 2011, 11:35AM Sky Sports to celebrate 20th birthday with Absolute Radio by Maisie McCabe, 11 April 2011, 11:06AM Latest Blog Entries Racy advertising Greg Taylor, 12 April 2011 WE GIVE GREAT MEETING Dave Trott, 11 April 2011 Maths for marketers can be fun! Ardi Kolah, 11 April 2011 No frills workout Greg Taylor, 11 April 2011 Lessons from waitressing - sounding like you understand stuff (when you don't) doesn't get you a tip Sue Unerman, 11 April 2011 The return of Alan B'Stard: 80s sitcom character fronts No To AV ads Gordon Macmillan, 11 April 2011 Latest jobs Account Manager Recruiter Major Players Salary £28000 - £33000 per annum Location Leeds Marketing Development Officer Recruiter Adam Recruitment Salary £25000 - £30000 per annum Location Reading Senior Account Director - Integrated Agency - FMCG - up to £60K Recruiter Judi Patton Salary up to £60K Location London Junior Front End Designer Recruiter Propel Salary £20000 - £25000 per annum + Excellent Benefits Location East London Board Account Director - London Recruiter Dynamic New Alliances Salary Up to £70K Location Central London Subscriptions Marketing Executive (Temp to Perm) Recruiter Direct Recruitment Salary £23k + bens Location Central London (Nr London Bridge) Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders